A Look at the Future of Monetizing Fan Engagement

The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future.

 

On this episode of Salary Capped, Host Tyler Kern talked with Juliana Villalba, CEO of Rebus, a fan activation platform for sports streaming services and monetization of fan engagement. It’s used by teams in the WNBA and Chicago Sky.

The inspiration behind the launch of Rebus is a funny story. For Villalba, it was worlds colliding when she met her Co-Founder, Jose Berrio, in Columbia. It was a rainy day, and she was trying to get to the airport but couldn’t catch a ride. She jumped in front of the first taxi that drove by, and she asked the person inside where they were going, and it was the airport. The passenger? Jose.

“It was an insane thing to do here in Columbia because I didn’t know who he was,” Villalba said. “We started talking on the 45-minute drive to the airport.”

“We are creating experiences that are worth remembering,.” – Juliana Villalba

It turned out that Berrio was also a software entrepreneur and already had another company. Villalba also had another company and used to work with events, so she was interested in the industry, specifically pertaining to sports, entertainment, and corporate events. Nothing happened, but they kept in touch for two years.

Fast-forward, Berrio called Villalba with an idea for a solution involving fun, engagement, and events. With Berrio’s passion for soccer, they set out to create something that created an excellent experience for fans. The service works by engaging the fans that aren’t at the games. For example, with the Chicago Sky with millions of social media followers, only 20,000 or so attend games. The rest of the fans are at home, so engaging them through content, streaming, and other services is essential.

“We are creating experiences that are worth remembering,” Villalba said.

Listen to Previous Episodes of Salary Capped Right Here!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

kraken machines
Superior, Wisconsin Company Launches KRAKEN Machines
November 7, 2024

Superior, WI—BARKO Hydraulics, a Superior, Wisconsin-based company focused on the production of heavy equipment for forestry and logging professionals since 1963, today announced the introduction of a new equipment brand targeting a variety of non-forestry industries, including general construction, scrap/recycling and disaster mitigation, including wildfire prevention and clean-up. President, Justin Rupar, expressed enthusiasm about the…

Read More
unified data
Breaking Down Silos with Unified Data: Enhancing IT-OT Collaboration and Workplace Security
November 7, 2024

As organizations navigate the complexities of hybrid work models, the integration of Information Technology (IT) and Operational Technology (OT) has become pivotal. Eptura’s 2024 Workplace Index Report highlights that businesses are increasingly investing in data analytics, integrated workplace solutions, and collaboration software to enhance operational efficiency and employee experience. This trend underscores the critical…

Read More
Cutting-edge tracking tech
Lamar IoT’s Cutting-Edge Tracking Tech Prevents Drugs & High-End Food Products from Perishing
November 7, 2024

As global supply chains grow more complex, the need for precise tracking and quality control is critical. Traditional tracking systems often fall short, merely pinpointing the location without monitoring essential conditions like temperature or humidity. But for industries moving sensitive items—like high-value medicines and perishable foods—real-time insights into the condition of goods are essential…

Read More
immersive
Cosm’s Visionary Approach to Evolving Entertainment Through Immersive Experiences
November 7, 2024

The entertainment landscape is undergoing a significant transformation, with immersive experiences leading the charge. Advancements in technology and evolving audience expectations are reshaping how people engage with content, as venues strive to deliver deeper, more interactive encounters. This episode of Pro AV Today, hosted by Ben Thomas, features Rachael Stockham, VP of Sales and Strategic Partnerships…

Read More