Why Has Animal Crossing’s Newest Installment Been so Successful?

 

Selling 5 million digital copies in its opening month, Animal Crossing is showing consistent success during the COVID-19 pandemic.

Nintendo’s Animal Crossing franchise is having major success during the COVID-19 pandemic. In March alone, upon the release of its new title New Horizons on Nintendo Switch, the game sold 5 million digital copies, the most digital copies of a console title in a single month, according to Nielsen’s SuperData. Even with the potential for more video game users amid a global pandemic, what is setting Animal Crossing apart?

On this segment of Business Casual’s Secure the Bag, host Taylor Bagley gives a rundown of why so many people gravitating to this game, especially those who do not normally play video games, and what consumers and business owners can take away from its success.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @SportsEntMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

The Hidden Threat in Every Breath: How Air Pollution Silently Steals Our Memories
July 31, 2025

Every day, we take approximately 20,000 breaths. Most of us think about air quality in terms of our lungs and heart—but what if the greatest danger lurks somewhere entirely unexpected? What if the microscopic particles we inhale are quietly infiltrating our brains, setting the stage for cognitive decline and dementia decades before symptoms appear?  …

Read More
creatives
From Innovation-Driven Teams to Standout Storytelling, Protecting Creatives is a Business Strategy
July 31, 2025

As AI and digital tools expand the boundaries of production, one thing remains unwavering: human creativity is indispensable. And today, that creativity is under pressure—in fact, last year, as many as 70% of professionals working in the media, marketing, and creative industries reported experiencing burnout. In this moment, supporting the people behind the work…

Read More
AI Factories
Reflection and What’s Ahead: How Applied Digital Built the AI Factories of Tomorrow
July 30, 2025

As AI adoption accelerates at an unprecedented pace—ChatGPT alone sees 2.5 billion daily prompts just two and a half years after launch—digital infrastructure is racing to keep up. At the center of this transformation are purpose-built data centers, evolving from air-cooled Bitcoin facilities to liquid-cooled “AI factories” designed to power the next generation of…

Read More
influencer partnerships
Moving Beyond Social Media Buzz: How Authentic Content & Long-Term Influencer Partnerships Can Drive Hotel ROI
July 30, 2025

Influencer marketing is rapidly changing, and many hotels are still figuring out how to tap into its full potential. As travelers demand more authentic and relatable content, the pressure is on for hotels to adapt their marketing strategies. But with skepticism around the true ROI of influencer partnerships, it’s more important than ever for brands…

Read More