Articles by tag: Nintendo
On this MarketScale TV interview, Voice of B2B Daniel Litwin and guest Mia Consalvo, PhD, Professor and Canada Research Chair in Game Studies & Design for Concordia University, highlighted the new undisputed champion of handheld gaming – the Nintendo Switch. The console has officially passed the company’s 3DS console in sales, with leading title “Animal […]
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Why Has Animal Crossing’s Newest Installment Been so Successful?
Selling 5 million digital copies in its opening month, Animal Crossing is showing consistent success during the COVID-19 pandemic. Nintendo’s Animal Crossing franchise is having major success during the COVID-19 pandemic. In March alone, upon the release of its new title New Horizons on Nintendo Switch, the game sold 5 million digital copies, the […]
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Lessons in Community and Marketing from Nintendo’s Animal Crossing: Business Casual
On this snippet from Business Casual, host Daniel Litwin decompresses with the success of Nintendo’s newest release for the Switch video game console: Animal Cross New Horizons. The quirky video game is the best performing game in both the UK and Japan, breaking record sales for stiff competition like Pokémon. Daniel argues one of […]