Why Has Animal Crossing’s Newest Installment Been so Successful?

+ more

 

Selling 5 million digital copies in its opening month, Animal Crossing is showing consistent success during the COVID-19 pandemic.

Nintendo’s Animal Crossing franchise is having major success during the COVID-19 pandemic. In March alone, upon the release of its new title New Horizons on Nintendo Switch, the game sold 5 million digital copies, the most digital copies of a console title in a single month, according to Nielsen’s SuperData. Even with the potential for more video game users amid a global pandemic, what is setting Animal Crossing apart?

On this segment of Business Casual’s Secure the Bag, host Taylor Bagley gives a rundown of why so many people gravitating to this game, especially those who do not normally play video games, and what consumers and business owners can take away from its success.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @SportsEntMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Latest

With Record Demand, Can Uber Get Drivers Driving Again?
April 22, 2021
The economy is slowly opening back up as the country sees vaccinations increase while COVID-19 cases decrease. Consumers are reopening the door to Uber. In March 2021, Uber saw gross bookings hit an Read more
Southwest CEO Speaks on Pent Up Travel Demand, Industry Outlook and more
April 22, 2021
Southwest CEO Gary Kelly says “no question the worst is behind us,” as he discusses first-quarter results, consumer and business travel demand, and the relaunch of Boeing 737 Max jets. Watch or read more Read more
Beyond the Classroom: Educational Reform in a Post-Pandemic World
April 22, 2021
Although no one can argue that the COVID-19 pandemic has set back education and student learning for months, if not years, there is still some good that has come out of our current situation. Now, educators Read more