Selling 5 million digital copies in its opening month, Animal Crossing is showing consistent success during the COVID-19 pandemic.

Nintendo’s Animal Crossing franchise is having major success during the COVID-19 pandemic. In March alone, upon the release of its new title New Horizons on Nintendo Switch, the game sold 5 million digital copies, the most digital copies of a console title in a single month, according to Nielsen’s SuperData. Even with the potential for more video game users amid a global pandemic, what is setting Animal Crossing apart?

On this segment of Business Casual’s Secure the Bag, host Taylor Bagley gives a rundown of why so many people gravitating to this game, especially those who do not normally play video games, and what consumers and business owners can take away from its success.

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