Lessons in Community and Marketing from Nintendo’s Animal Crossing: Business Casual

 

On this snippet from Business Casual, host Daniel Litwin decompresses with the success of Nintendo’s newest release for the Switch video game console: Animal Cross New Horizons. The quirky video game is the best performing game in both the UK and Japan, breaking record sales for stiff competition like Pokémon. Daniel argues one of the biggest reasons it’s selling so well is because the concept of the game is all about online community, and he breaks down…

  • Why the game is performing so well
  • Pain-points in Nintendo’s supply chain
  • How Nintendo built a brand to win during a socially isolating crisis
  • What can companies learn from Nintendo’s marketing and the success of Animal
  • rossing during this isolated period

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