Skip to content
‹ Back to IndustriesSports & Entertainment

Behind the Screens with the Dallas Stars: MVP (Most Valuable Puck)

It is hockey tradition that the three stars of each evening’s match are recognized by the fans. One at a time, each star takes a step back onto the ice and raises his stick to salute the fans who remain in attendance after the final buzzer. In the Dallas Stars’ control room, the entertainment…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

Promoted content from Behind the Screens on MarketScale.

·
Share

Free workspace

Turn your Sports & Entertainment expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

It is hockey tradition that the three stars of each evening’s match are recognized by the fans. One at a time, each star takes a step back onto the ice and raises his stick to salute the fans who remain in attendance after the final buzzer.

In the Dallas Stars’ control room, the entertainment team holds a similar tradition. While their recognition of each game’s MVP happens before the next game, the idea is the same.

A game puck is delivered to the team member who made the biggest impact on the success of the previous game. On this night, the recognition goes to Crossfire Operator Kevin Harp.

“He was a preparation rock star leading up to Opening Night,” Jason Danby said. “He’s leading and managing a group of young editors that look to him for guidance and he is teaching them the ropes.”

Harp is tasked with carrying out the direction of the content and sending it to the arena displays, something that comes with significant stakes.

“Technical directing is high-pressure because you are pressing every button that goes out to potentially 18,000 fans,” Producer and Editor Hunter Harrington said. “Every mistake, people can see and they know that you messed up. So, you almost have to perform at 100 percent.”

Ultimately it falls on Harp to execute, but he feels that each teammate’s unique strengths make his job easier.

“I’m lucky to be part of a very talented team. We are all very good and specialized in different ways. When you put it all together it’s a pretty cool thing we’ve got going on,” he said.

There might not be 18,000 fans cheering him on as he receives his nightly award the way that the ‘first star’ of the game experiences, but throughout the event, each fans shows his or her recognition by their responsiveness to the content Harp and the entertainment team creates.

Catch Up On All of the Episodes!

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @SportsEntMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Behind the Screens

Part of this channel

Behind the Screens

Inside the Dallas Stars organization, far beyond game night.

Visit the channel

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Sports & Entertainment, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Sports & Entertainment Insights

Stand-up Polska and what live comedy asks of ticketing

Stand-up Polska and what live comedy asks of ticketing

For operators running a busy calendar, the main test for a ticketing platform could be how well it handles a steady run of small on-sales.

  • 01For a fast-moving club calendar, platforms must keep up with events.
  • 02A ticketing deal counted in events describes how much work the platform does. It doesn't describe revenue: hundreds of club dates can sell fewer seats than a few arena nights.
  • 03When audiences discover a comedian online first, ticketing is the last step into a seat.

Oct 2, 2026

GameChanger adds tiered scorekeeping, highlight pages and club messaging for basketball

GameChanger adds tiered scorekeeping, highlight pages and club messaging for basketball

Clubs using GameChanger get a messaging tool that reaches all their teams at once.

  • 01The minimum stat effort is now just score and clock, which could mean more games get covered, though anything beyond the score still depends on a person until automatic stat capture arrives.
  • 02The milestone to watch is fully automatic stat tracking inside AutoStream. Once that works, nobody would need to sit at the scorer's table to get a box score on a streamed game.

Oct 2, 2026

The NHL's new production operation will serve six teams ahead of U.S. rights talks

The NHL's new production operation will serve six teams ahead of U.S. rights talks

The NHL is debuting its own centralized production operation that will serve six teams this season, according to Sports Business Journal. The distribution agreements it negotiated for those clubs all include streaming via Amazon's Prime Video. Its growing local role could give the league more options for packaging national and local rights once exclusive U.S. talks with ESPN and TNT Sports open Jan. 1. Monday matinees for European prime time start Nov. 30.

  • 01When exclusive U.S. rights talks open Jan. 1, the NHL's new centralized production operation will already be serving six teams, and the distribution deals for those clubs all include streaming via Prime Video.
  • 02The NHL and NBA are taking two different routes into local media: the NHL lets each club pick its own distribution, while the NBA plans a single streaming hub for 2027-28, the final season of the NHL's current U.S. national deals.
  • 03Clubs asked to host a Monday afternoon game have one benchmark so far: a Nashville pilot that drew 17,300, slightly above the Predators' season average. That figure measures the crowd in the building, though, and says nothing about the European TV audience the games are built for.

Oct 1, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512