Skip to content
‹ Back to IndustriesSports & Entertainment

Behind the Screens with the Dallas Stars: MVP (Most Valuable Puck)

It is hockey tradition that the three stars of each evening’s match are recognized by the fans. One at a time, each star takes a step back onto the ice and raises his stick to salute the fans who remain in attendance after the final buzzer. In the Dallas Stars’ control room, the entertainment…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

Promoted content from Behind the Screens on MarketScale.

·
Share

Free workspace

Turn your Sports & Entertainment expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

It is hockey tradition that the three stars of each evening’s match are recognized by the fans. One at a time, each star takes a step back onto the ice and raises his stick to salute the fans who remain in attendance after the final buzzer.

In the Dallas Stars’ control room, the entertainment team holds a similar tradition. While their recognition of each game’s MVP happens before the next game, the idea is the same.

A game puck is delivered to the team member who made the biggest impact on the success of the previous game. On this night, the recognition goes to Crossfire Operator Kevin Harp.

“He was a preparation rock star leading up to Opening Night,” Jason Danby said. “He’s leading and managing a group of young editors that look to him for guidance and he is teaching them the ropes.”

Harp is tasked with carrying out the direction of the content and sending it to the arena displays, something that comes with significant stakes.

“Technical directing is high-pressure because you are pressing every button that goes out to potentially 18,000 fans,” Producer and Editor Hunter Harrington said. “Every mistake, people can see and they know that you messed up. So, you almost have to perform at 100 percent.”

Ultimately it falls on Harp to execute, but he feels that each teammate’s unique strengths make his job easier.

“I’m lucky to be part of a very talented team. We are all very good and specialized in different ways. When you put it all together it’s a pretty cool thing we’ve got going on,” he said.

There might not be 18,000 fans cheering him on as he receives his nightly award the way that the ‘first star’ of the game experiences, but throughout the event, each fans shows his or her recognition by their responsiveness to the content Harp and the entertainment team creates.

Catch Up On All of the Episodes!

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @SportsEntMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Behind the Screens

Part of this channel

Behind the Screens

Inside the Dallas Stars organization, far beyond game night.

Visit the channel

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Sports & Entertainment, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Sports & Entertainment Insights

WTGL's debut puts two pro golf leagues in one 1,500-seat arena

WTGL's debut puts two pro golf leagues in one 1,500-seat arena

WTGL, a women's pro golf league, debuted Nov. 8 in the 1,500-seat Florida arena the men's TGL uses. Los Angeles beat New York 3–1. Sharing the arena, simulators and TV partner gave WTGL a proven two-hour format and familiar problems: a late broadcast start and a disputed shot read.

  • 01One 1,500-seat building now hosts two pro golf leagues back to back, with four days between WTGL's Dec. 23 final and TGL's Dec. 27 Season 3 opener.
  • 02WTGL’s ESPN debut averaged 97,000 viewers and started 15 minutes late because a college basketball game ran long. TGL’s 498,000 and 488,000 figures are season averages, so comparisons should account for different windows and schedules as WTGL shifts to mostly Monday/Tuesday primetime matches.
  • 03In simulator golf, the software's read of spin and trajectory decides where the ball stops. The same on-screen distance adjustment could also make mixed men's and women's formats possible.

Nov 12, 2026

MLB hit a record $2.12B in team sponsorship as deal sizes rose

MLB hit a record $2.12B in team sponsorship as deal sizes rose

Major League Baseball's 30 teams earned a record $2.12 billion in sponsorship revenue by the end of the World Series, according to SponsorUnited. That is up 7.3% from a revised 2025 total, while deal volume rose just 1.2%. Deals got larger: the average reached $590,000, up 5.9%, and carried 8.32 assets on average. Financial was the top category at $349 million.

  • 01MLB achieved $2.12 billion in team sponsorship deals.
  • 02Sponsorship revenue increased by 7.3% while the volume of deals grew by only 1.2%.

Nov 12, 2026

Related's Bruce Beal says the stadium test is what happens without a game

Related's Bruce Beal says the stadium test is what happens without a game

Related Companies president Bruce Beal Jr. says new stadiums must anchor neighborhoods that work year-round, with developers committing to completion dates. In one review of 50 owner-side executives, 23 had verified venue work. The repeat experience sits with a few outside firms.

  • 01A stadium district has to work on non-game days: Beal said venues should anchor year-round neighborhoods with housing, restaurants and retail, and at Willets Point 880 of 2,500 planned affordable apartments opened earlier this year—well before NYCFC’s Etihad Park is scheduled to open in 2027.
  • 02For most team executives, a stadium is a once-in-a-career project, while the five firms that turned up most often in one review appeared on 75% of recent North American builds.
  • 03Finance is the thinnest bench: of the nine owner-side finance executives STR could classify on active or planned projects, eight had no comparable venue capital program on record—leaving that seat to plan capital and financing for a decades-long asset.

Nov 11, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512