Articles by tag: Jason Danby Video

Behind the Screens with the Dallas Stars: Method Behind the Madness

Spontaneity and a feel for the moment has been a significant part of how the Dallas Stars entertainment team has made its name around the National Hockey League. While this reputation is well earned, there is a formulaic method to their strategy that begins far before puck drop. Twenty-four hours ahead of game time, […]

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Behind the Screens
Behind the Screens with the Dallas Stars: The Psychology Behind Fan Participation

First-time attendees are common at hockey games in Dallas. Therefore, the Stars’ entertainment team realizes that it has just the duration of one game to make an impression on as many people as possible. “Dallas, being a non-traditional hockey market there’s a lot of room, presentation and production-wise, for deviation from whatever the norm […]

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Behind the Screens
Behind the Screens with the Dallas Stars: How Content Creates A Rivalry

Although it is being phased out of the game as the years go on, fighting is still something hockey is known for. A well-timed bout can change the trajectory of a game, and it is a major moment for fans in the stands. When fisticuffs are exchanged, the Dallas Stars entertainment team jumps at […]

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Behind the Screens
Behind the Screens with the Dallas Stars: The Star Away From the Ice

It takes an entire team of people to create the atmosphere that the Dallas Stars produce each night. Still, there is a face of the operation, and that is Celena Rae. The anthem singer and in-game host appears frequently during each event and is perhaps the busiest person in the organization on game day. […]

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Behind the Screens
Behind the Screens with the Dallas Stars: MVP (Most Valuable Puck)

It is hockey tradition that the three stars of each evening’s match are recognized by the fans. One at a time, each star takes a step back onto the ice and raises his stick to salute the fans who remain in attendance after the final buzzer. In the Dallas Stars’ control room, the entertainment […]

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Behind the Screens
Behind the Screens with the Dallas Stars: Calling the Shots

Some of the most important members in the Dallas Stars organization do not see a game in-person the entire season. Such is the case with Video Director Terri McCormack. Her chair is just around the corner from the ice, but since 2006 she has been executing each home game’s content plan from the control […]

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Behind the Screens
Behind the Screens with the Dallas Stars: Changing the Atmosphere on the Fly

The Stars may not have turned Dallas into a pure ‘hockey town’ but they have endeared themselves to the people of their city because of pure entertainment. Win or lose, the expectation is to give the fans a positive memory. This becomes more difficult when the team trails 3-0, but the entertainment must stick […]

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crude oil
Eco Pressures and Investment Shifts are Charting a New Course for U.S. Crude Oil Production
May 1, 2024

Energy independence and climate policy are increasingly at odds and the recent data from the Energy Information Administration (EIA) reveals a striking trend: the United States has topped global crude oil production charts for the last six years, surpassing all previous records. This development prompts a deeper examination of America’s energy strategy at a […]

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cost engineering
Cost Engineering Drives U.S. Automakers Toward Affordable Electric Vehicles
May 1, 2024

Could cost engineering emerge as a pivotal strategy for U.S. automakers striving to enhance the affordability of electric vehicles (EVs)? Facing significant challenges in production profitability and consumer affordability, manufacturers like Ford and Tesla face increasing pressure from aggressive pricing from Chinese competitors. As these financial pressures mount, highlighted by recent loss reports, […]

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integration partners
Hoteliers, Integration Partners Applaud Maestro PMS’s Innovative, All-In-One Technology
May 1, 2024

NEW tools take center stage at the company’s largest Users’ Conference on record, including embedded payments, learning management, client incentives and more Markham, Ontario, May 1, 2024 — Independent hoteliers gathered in Toronto last month to attend “Accelerate 2024”, a user’s conference hosted by  Maestro PMS, the preferred Web Browser based cloud and on-premises all-in-one […]

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school educators
Bridging the Gap Between Traditional Education and Modern Needs: Why School Educators Need to Shift Focus to Durable Skills Part 1 of 2
May 1, 2024

Are Traditional educational systems and school educators struggling to keep pace with the demands of modern workplaces? With advancements in technology and a shifting global economy, educators must prepare students for jobs that exist now and for future roles yet to exist. This scenario raises significant questions about the relevance and adaptability of current […]

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Behind the Screens with the Dallas Stars: How Fans Light Up The Ice
March 15, 2019

With 41 regular season home games each year it can be hard to make every event a unique experience. The jumbotron is universally accepted as the method of choice for entertainment directors of American professional sports teams, but the elite ones find ways to engage fans in a new way. The Stars have done […]

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