Behind the Screens with the Dallas Stars: The Psychology Behind Fan Participation

+ more

 

First-time attendees are common at hockey games in Dallas. Therefore, the Stars’ entertainment team realizes that it has just the duration of one game to make an impression on as many people as possible.

“Dallas, being a non-traditional hockey market there’s a lot of room, presentation and production-wise, for deviation from whatever the norm is,” Jason Danby said.

Making fans a part of the show is one way the organization attempts to retain first-timers and not necessarily make them ardent hockey supporters, but fans of the overall game day experience.

“Regardless of what the team does on the ice, I think the philosophy throughout is: entertain our fans and season ticket holders,” Video Director Terri McCormack said. “We want everyone to come to into the arena, get a taste of what hockey’s all about and enjoy the show.”

Throughout a Stars game, the entertainment team scours over the stands to find everything from the anomalous to the outrageous among the sea of 18,000 people.

It is not enough to simply show someone dancing on the jumbotron though. Encouraging people to participate show is what spawns affection between fan and team. By connecting pop culture and ticket holders, the Stars produce relatable content that puts fans in the spotlight like few other organizations have been able to.

Participation from fans is a reason why they come back, even if their affinity for the actual sport does not necessarily increase. The Stars have mastered this art.

CATCH UP ON ALL OF THE EPISODES!

 

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @SportsEntMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Latest

What’s Inside the Mind of a Model Airplane Pilot?
April 19, 2021
Peter Bröckerhoff enjoys flying model airplanes. “What I like most about model flying is the unique opportunity to operate extraordinary airplanes,” he said. He likes the JetPower Event, which used to be held in Read more
The Weekly Scale: April 19th, 2021
April 19, 2021
  This week at MarketScale, we finish launching some of our newest contributor podcasts, explore the conversations powering industrialized construction, and debate if automation will Read more
How Chipotle’s New Degree Program Is Shaping Higher Education
April 19, 2021
Chipotle recently announced its new debt-free, tuition-covered program for its employees, which is somewhat similar to other tuition assistance programs at fast-food restaurants. The workers must major in Read more