Behind the Screens with the Dallas Stars: An Entertainment Experience that Goes Beyond the Ice

 

When leaving a professional sporting event, the chatter of exiting fans is often dominated by the turning points of that night’s game. Even an unaware pedestrian can determine the outcome of a match based on the tone and timbre of the surrounding conversations.

As can be expected among passionate fans, the difference between a positive and negative experience at a home game hinges on the final score. Sports-crazy Dallas, Texas is no different, largely. But much like the idea of hockey in the Lone Star State may seem backwards, so is the atmosphere at a Dallas Stars game at American Airlines Center.

It has been close to 20 years since the Stars last hoisted the Stanley Cup as champions of the National Hockey League. There is still pressure from the fan base to win, but on nights when the team suffers defeat, the exchanges on the streets surrounding the rink are still as likely to be about something seen on the jumbotron as on the ice.

Regardless of the score, fans come away with something to reflect on with a smile.

“I strongly believe and feel that if we’re having a good time, and having fun with the show, that it rubs off and the fans pick up on it and they have fun too,” associate producer/production manager for the organization’s in-game media team Kevin Harp said.

The Stars’ media and entertainment team has supplanted the organization’s skaters in the local and national headlines time and time again for the former’s engrossing and convivial presentations during breaks in play.

At a Stars game it is not uncommon to be captivated by human bowling during the first period intermission or a SpongeBob SquarePants video. Not necessarily a typical hockey atmosphere to say the least.

“Being a hockey team in Dallas, we don’t necessarily have to be a traditional style of arena presentation,” DJ Michael Gruber said. “We can kind of stretch the boundaries, kind of set the boundaries.”

Recognized as the region’s Best Fan Experience by JD Power in 2017, the Stars have become a staple in the Dallas-Fort Worth nightlife scene even with just two playoff trips in the last 10 seasons. This is because of the creativity and mentality of the organization’s entertainment crew, which has captivated and engaged fans in a way very few franchises have with its content and presentation.

“You may have that one fan that just turns it upside down, you know? You don’t know who’s going to go crazy and have the dance of the night or just have the look of the night. Those things are fun,” in-arena director Terri McCormack said.

No two hockey games are the same and that statement is even more true for an entertainment team that has to anticipate and react to a new script each night.

Over the next few weeks, MarketScale will provide a behind-the-scenes look at this team that is itself a behind-the-scenes operation. See everything from the drawing board to the unexpected twists and turns of an NHL hockey game in real time.

Be Sure To Catch All of the Episodes!

 

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @SportsEntMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Latest

Retailers Need to Enhance Omnichannel Consumer Experience to Benefit
December 9, 2022

According to the National Retail Federation, almost 200 million consumers were shopping over Thanksgiving weekend. The NRF reports that “the total number of shoppers grew by nearly 17 million from 2021 and is the highest figure since NRF first started tracking this data in 2017”, this growth being in large part to the record-breaking […]

Read More
Honda autonomous driving
Honda Autonomous Driving is the First Level-3 System from US Manufacturer
December 9, 2022

Watch out Tesla – Honda has announced their latest innovation in autonomous driving with “Sensing 360.” Honda plans to roll out this technology suite globally in 2024. Honda autonomous driving will feature assisted driving features like “Autonomous emergency braking with expanded cross-traffic, pedestrian detection capabilities, front cross-traffic alert, active lane-change assist (blind-spot monitoring), [and] […]

Read More
Tesla electric semi-trucks
What Tesla Electric Semi-trucks Mean for Pepsi Co. and the Trucking Industry
December 9, 2022

Elon Musk recently shipped the first order of the Tesla electric semi-trucks to Pepsi Co. with a few more companies to follow in coming months. This marks the beginning of Tesla’s new long-range hauling vehicle finally hitting the road and entering into the shipping and hauling industry. Bob Galyen of Galyen Energy LLC notes that […]

Read More