Articles by tag: Josh Brummett Video
The National Pastime Baseball has been part of American society for generations. The national pastime is a staple in the country’s history, but its future may depend on its ability to change. As a rare sport without a clock, baseball’s leisurely pace of play seems to be in direct contrast with consumer preferences for immediacy […]
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Throwing Retail A Curveball
In recent years, analytics has changed the way Major League Baseball teams approach the sport. In the world of baseball retail, one company is using a similar approach to carve out a new direction of its own. The teammates-turned-business-partners at Baseballism, a Portland, Oregon-based retailer founded in 2013, have defied conventional wisdom by creating […]
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Behind the Screens with the Dallas Stars: An Entertainment Experience that Goes Beyond the Ice
When leaving a professional sporting event, the chatter of exiting fans is often dominated by the turning points of that night’s game. Even an unaware pedestrian can determine the outcome of a match based on the tone and timbre of the surrounding conversations. As can be expected among passionate fans, the difference between a […]
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MarketScale at the Chicago Auto Show
The world’s roadways will look very different in the near future if the 2019 Chicago Auto Show is any indication. Every major car manufacturer attended the event, one of the largest automotive expos on the calendar each year. MarketScale spoke with several of the most recognizable companies in the industry to see what they are […]
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Chicago Auto Show: Ford and Range Rover Reveal New Cars
Day by day the newest cars are being unveiled at the Chicago Auto Show this week. Over the weekend, four more were introduced to attendees: the 2019 Ford GT, the 2019 Prius Hybrid with AWD-e, the 2019 Chevrolet Blazer and the 2020 Range Rover Evoque. MarketScale got a firsthand view of the vehicles and learned […]
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Your Guide to the Chicago Auto Show
The Chicago Auto Show is back for its 111th exhibition. The vehicles may have changed but the goals of the event are the same, to deliver an experience of what’s next in the world of cars. At the show, enthusiasts, drivers, and industry experts will be able to look at nearly 1,000 different vehicles. This year, […]
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The Four New Cars Making Noise at the Chicago Auto Show So Far
The Chicago Auto Show is underway and the news is already rolling out. Several car manufacturers have already begun unveiling new models or technologies that will grab headlines in the auto industry. MarketScale has caught up with several of the world’s most notable brands to see what is hitting the road in 2019. Acura NSX […]
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The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]
The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]