Behind the Screens with the Dallas Stars: How Fans Light Up The Ice


With 41 regular season home games each year it can be hard to make every event a unique experience. The jumbotron is universally accepted as the method of choice for entertainment directors of American professional sports teams, but the elite ones find ways to engage fans in a new way.

The Stars have done this during the 2018-19 season but putting the power in the hands of the fans. The organization worked with Fanpictor, a technology company that uses ultrasonic waves to activate smart devices.

Fans who download the Stars’ Fanpictor app can participate in a lightshow that runs shortly before the teams take the ice.

“It’s a new way of activating fans and bringing them into the show,” Jason Danby said.

The philosophy the Stars subscribe to is one of participation. Teams that simply ask their fans to stare at the video board are not creating the moments that memories are made of. The Stars have garnered their reputation through this interactivity with fans, many who may be coming to a hockey game for the first time.

The light show is not only unique, but also cost-effective.

Many teams use items like ‘thunder sticks’, towels and clappers, all of which cost tens of thousands of dollars more than what the Stars pay for their technology. The return on investment is also borne out in the numbers. Danby claims that the initial attempt to use the app at a game registered 6,264 users, well above the organization’s estimate of 4,000.

Catch Up On All Of The Episodes!


For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @SportsEntMKSL
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!


Philanthropy to Shape and Transform the Future of Education
December 5, 2022

Leading education in the twenty-first century takes not only a village, it takes the generosity and ingenuity of philanthropy. One organization striving to impact students profoundly and positively is The Overdeck Family Foundation. Overdeck was founded in 2011 by John and Laura Overdeck to provide all children the opportunity to unlock their full potential. […]

Read More
A Fresh Take on Remote Care and Healthcare Disruption
December 5, 2022

The pandemic accelerated many industries around the world, one of which was the healthcare industry. Remote-care shot up throughout the pandemic, allowing more people to stay at home and get the care they needed. But while some clinics offer the tools necessary to continue providing accurate remote-care, improvements can still be made for diagnostic […]

Read More
Pro Audio industry growth
Pro Audio Industry Growth Predicted to Continue Through 2030
December 5, 2022

The global Pro Audio industry growth is here to stay with the expectation that its growth will last until 2030 as predicted by the Pro Audio Equipment Market by Player, Region, Type, Application and Sales Channel, Forecast 2022-2030. The Pro Audio industry has made a comeback post-pandemic and with technology advances and more people working […]

Read More