Behind the Screens

Behind the Screens with the Dallas Stars: Method Behind the Madness

   Spontaneity and a feel for the moment has been a significant part of how the Dallas Stars entertainment team has made its name around the National Hockey League. While this reputation is well earned, there is a formulaic method to their strategy that begins far before puck drop. Twenty-four hours ahead of game time, the group of content creators Read more

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Behind the Screens
Behind the Screens with the Dallas Stars: Method Behind the Madness
   Spontaneity and a feel for the moment has been a significant part of how the Dallas Stars entertainment team has made its name around the National Hockey League. While this Read more
Behind the Screens
Behind the Screens with the Dallas Stars: The Psychology Behind Fan Participation
  First-time attendees are common at hockey games in Dallas. Therefore, the Stars’ entertainment team realizes that it has just the duration of one game to make an impression on as Read more
Behind the Screens
Behind the Screens with the Dallas Stars: How Content Creates A Rivalry
  Although it is being phased out of the game as the years go on, fighting is still something hockey is known for. A well-timed bout can change the trajectory of a game, and it is a Read more
Behind the Screens
Behind the Screens with the Dallas Stars: The Star Away From the Ice
  It takes an entire team of people to create the atmosphere that the Dallas Stars produce each night. Still, there is a face of the operation, and that is Celena Rae. The anthem Read more
Behind the Screens
Behind the Screens with the Dallas Stars: MVP (Most Valuable Puck)
  It is hockey tradition that the three stars of each evening’s match are recognized by the fans. One at a time, each star takes a step back onto the ice and raises his stick to Read more
Behind the Screens
Behind the Screens with the Dallas Stars: Calling the Shots
  Some of the most important members in the Dallas Stars organization do not see a game in-person the entire season. Such is the case with Video Director Terri McCormack. Her chair Read more

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 In early July 2022, nearly a quarter of the Canadian population was disconnected after a significant network went down. The outage impacted emergency services, banks, hospitals, and nearly every Read more
All Behind the Screens
Behind the Screens with the Dallas Stars: Method Behind the Madness
April 1, 2019
   Spontaneity and a feel for the moment has been a significant part of how the Dallas Stars entertainment team has made its name around the National Hockey League. While this reputation is well earned, there is a formulaic method to their strategy that begins far before puck drop. Twenty-four hours ahead of game time, the group of content creators Read more
Behind the Screens with the Dallas Stars: The Psychology Behind Fan Participation
March 29, 2019
  First-time attendees are common at hockey games in Dallas. Therefore, the Stars’ entertainment team realizes that it has just the duration of one game to make an impression on as many people as possible. “Dallas, being a non-traditional hockey market there’s a lot of room, presentation and production-wise, for deviation from whatever the norm Read more
Behind the Screens with the Dallas Stars: How Content Creates A Rivalry
March 26, 2019
  Although it is being phased out of the game as the years go on, fighting is still something hockey is known for. A well-timed bout can change the trajectory of a game, and it is a major moment for fans in the stands. When fisticuffs are exchanged, the Dallas Stars entertainment team jumps at the chance to energize the crowd even further. “Sports Read more
Behind the Screens with the Dallas Stars: The Star Away From the Ice
March 25, 2019
  It takes an entire team of people to create the atmosphere that the Dallas Stars produce each night. Still, there is a face of the operation, and that is Celena Rae. The anthem singer and in-game host appears frequently during each event and is perhaps the busiest person in the organization on game day. After she puts the mic down following the Read more
Behind the Screens with the Dallas Stars: MVP (Most Valuable Puck)
March 22, 2019
  It is hockey tradition that the three stars of each evening’s match are recognized by the fans. One at a time, each star takes a step back onto the ice and raises his stick to salute the fans who remain in attendance after the final buzzer. In the Dallas Stars’ control room, the entertainment team holds a similar tradition. While their Read more
Behind the Screens with the Dallas Stars: Calling the Shots
March 21, 2019
  Some of the most important members in the Dallas Stars organization do not see a game in-person the entire season. Such is the case with Video Director Terri McCormack. Her chair is just around the corner from the ice, but since 2006 she has been executing each home game’s content plan from the control room. McCormack’s days with the Stars date Read more
Behind the Screens with the Dallas Stars: Changing the Atmosphere on the Fly
March 19, 2019
  The Stars may not have turned Dallas into a pure ‘hockey town’ but they have endeared themselves to the people of their city because of pure entertainment. Win or lose, the expectation is to give the fans a positive memory. This becomes more difficult when the team trails 3-0, but the entertainment must stick to its ethos. The Stars’ original Read more
Behind the Screens with the Dallas Stars: How Fans Light Up The Ice
March 15, 2019
  With 41 regular season home games each year it can be hard to make every event a unique experience. The jumbotron is universally accepted as the method of choice for entertainment directors of American professional sports teams, but the elite ones find ways to engage fans in a new way. The Stars have done this during the 2018-19 season but Read more
Behind the Screens with the Dallas Stars: How Grubes Gets Fans in the Groove
March 4, 2019
   In most sporting arenas, music is used as a way to simply fill lulls in the action. For Dallas Stars DJ Michael Gruber, it is an opportunity to create a moment that fans will remember long after the event ends. The witty disc jockey has developed a cult following in Dallas due to his creativity that began at local sports radio station The Read more