Behind the Screens

Behind the Screens with the Dallas Stars: Method Behind the Madness

Spontaneity and a feel for the moment has been a significant part of how the Dallas Stars entertainment team has made its name around the National Hockey League. While this reputation is well earned, there is a formulaic method to their strategy that begins far before puck drop. Twenty-four hours ahead of game time, […]

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Behind the Screens
Behind the Screens with the Dallas Stars: The Psychology Behind Fan Participation

First-time attendees are common at hockey games in Dallas. Therefore, the Stars’ entertainment team realizes that it has just the duration of one game to make an impression on as many people as possible. “Dallas, being a non-traditional hockey market there’s a lot of room, presentation and production-wise, for deviation from whatever the norm […]

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Behind the Screens
Behind the Screens with the Dallas Stars: How Content Creates A Rivalry

Although it is being phased out of the game as the years go on, fighting is still something hockey is known for. A well-timed bout can change the trajectory of a game, and it is a major moment for fans in the stands. When fisticuffs are exchanged, the Dallas Stars entertainment team jumps at […]

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Behind the Screens
Behind the Screens with the Dallas Stars: The Star Away From the Ice

It takes an entire team of people to create the atmosphere that the Dallas Stars produce each night. Still, there is a face of the operation, and that is Celena Rae. The anthem singer and in-game host appears frequently during each event and is perhaps the busiest person in the organization on game day. […]

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Behind the Screens
Behind the Screens with the Dallas Stars: MVP (Most Valuable Puck)

It is hockey tradition that the three stars of each evening’s match are recognized by the fans. One at a time, each star takes a step back onto the ice and raises his stick to salute the fans who remain in attendance after the final buzzer. In the Dallas Stars’ control room, the entertainment […]

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Behind the Screens
Behind the Screens with the Dallas Stars: Calling the Shots

Some of the most important members in the Dallas Stars organization do not see a game in-person the entire season. Such is the case with Video Director Terri McCormack. Her chair is just around the corner from the ice, but since 2006 she has been executing each home game’s content plan from the control […]

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Behind the Screens
Behind the Screens with the Dallas Stars: Changing the Atmosphere on the Fly

The Stars may not have turned Dallas into a pure ‘hockey town’ but they have endeared themselves to the people of their city because of pure entertainment. Win or lose, the expectation is to give the fans a positive memory. This becomes more difficult when the team trails 3-0, but the entertainment must stick […]

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banking & security integration
Insights From ISC West 2024: Embracing IT as the New Decision-Maker in Banking & Security Integration
April 18, 2024

At ISC West, banking & security integration was a hot topic. With cloud and AI advancements bringing forth new solutions, IT is fast becoming the new decision-maker. How can institutions leverage these technologies to comply with regulations and enhance market-specific functionalities? Jim Moran, the VP of PMG & PH at Verint Systems, posits the […]

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Tech-mom journey
Tech-Mom Journey: From CERT to Stars, Inspiring the Next Generation with Desiree Baccus
April 18, 2024

In a world where technology and communication are paramount, the story of Desiree Baccus stands as a testament to the power of curiosity and adaptability. As a single mother who delved into the tech world to inspire her children, Baccus’ journey from the Community Emergency Response Team (CERT) to the realms of amateur radio […]

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Third Inning: Whatever is Normal, Do The Exact Opposite
April 18, 2024

In a world where most businesses adhere to traditional practices, the Savannah Bananas baseball team stands out by doing the exact opposite. The organization’s philosophy is simple yet revolutionary: “Whatever’s normal, do the exact opposite.” This approach not only distinguishes them from competitors but also creates unforgettable experiences for their fans. Most companies stick […]

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multifamily
Multifamily Housing is the Sustainable Solution for Rapid Population Growth in Nashville
April 17, 2024

As Nashville grapples with an explosive growth in population and a consequent strain on its housing market, the city is witnessing a shift from traditional single-family homes to more space-efficient multifamily units. This transition reflects a broader trend seen across various neighborhoods, with places like Germantown experiencing a significant 37.1% rise in home prices […]

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Other Behind the Screens
Behind the Screens with the Dallas Stars: How Fans Light Up The Ice
March 15, 2019

With 41 regular season home games each year it can be hard to make every event a unique experience. The jumbotron is universally accepted as the method of choice for entertainment directors of American professional sports teams, but the elite ones find ways to engage fans in a new way. The Stars have done […]

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Behind the Screens with the Dallas Stars: How Grubes Gets Fans in the Groove
March 4, 2019

In most sporting arenas, music is used as a way to simply fill lulls in the action. For Dallas Stars DJ Michael Gruber, it is an opportunity to create a moment that fans will remember long after the event ends. The witty disc jockey has developed a cult following in Dallas due to his […]

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Behind the Screens with the Dallas Stars: An Entertainment Experience that Goes Beyond the Ice
February 27, 2019

When leaving a professional sporting event, the chatter of exiting fans is often dominated by the turning points of that night’s game. Even an unaware pedestrian can determine the outcome of a match based on the tone and timbre of the surrounding conversations. As can be expected among passionate fans, the difference between a […]

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