Most music-listeners aren’t heading to music publications to discover new music; they’re going to social media and curated streaming playlists, looking for the freshest finds among the #content they love. Alli Lindsey, a Music Publicist for DK Projects, finds herself in the middle of that tough situation. Writing for her comes easy; thoughts flow through her mind like a sentence.

But being in music PR is more than writing a quality press release or shooting a blog an email. To make her clients succeed, she’s having to find new ways to make their music visible, push them to be honest artists and put the pressure on herself to stay ahead of the curve. Listen to Alli describe her journey into the music writing world and how she’s spearheading a wildfire in creative PR.

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