Phil Knight was 24 years old when he started Blue Ribbon Sports, the company that would become Nike. Unlike Knight, who was an avid runner and sports enthusiast, Rachel Feinberg and Breanne Harrison-Pollock, both 26 years old, were not gamers but simply two best friends who unlocked the mysterious world of esports. While Nike had to challenge the large incumbent Adidas during its days of origin, Ateyo is the first company of its kind in esports. Feinberg and Harrison-Pollock first became connected during their time at Parsons School of Design.

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