Creating the Daytona Experience


What will it look like to attend sporting events in the future? One thing is for sure, our world is becoming increasingly connected thanks to the availability of internet access. On this episode of the podcast, Marybeth Hall from Brown Pelican returns to explain the process of providing WiFi at Daytona International Speedway and how a future of 5G and WiFi working together could revolutionize how we experience live sports.

Also on this week’s show, we take a look at how Spring Training impacts cities like Surprise, AZ, where every year 200,000 people visit to enjoy the first signs of a new baseball season. Kendra Pettis, Sports & Tourism Director for the city of Surprise, AZ, joins the show to discuss the impact to the city.

How WiFi + 5G Could Change the Live Sports Experience

Daytona International Speedway is one of the most famous race tracks in the world. Marybeth Hall and the team at Brown Pelican WiFi had the opportunity to provide WiFi for Brennan Poole’s #30 truck. She joins the podcast to explain what that process was like and talk about how 5G and WiFi can combine in the future to allow for powerful connectivity.

“When 5G launches we’re doing to be seeing how you can merge cellular with WiFi and get a really incredible experience,” Hall says. This kind of connectivity could forever change what it’s like to attend a sporting event.

What Spring Training Means to Surprise, AZ

Surprise, Arizona boasts an estimated population of about 134,000 people, but each year thousands of baseball fans descend upon the city at the end of February with the promise of another spring right around the corner. Spring Training has increasingly become a favorite time for fans to see their favorite players up close and in less formal settings.

This influx of visitors has a large influence on the local economy, boosting restaurants and hotels on a yearly basis. “We typically get 200,000 fans each year during Spring Training and usually about 60% of them are out of state visitors,” says Kendra Pettis, Sports and Tourism Director for the City of Surprise, Arizona. She joins the podcast to explain the impact that Spring Training has on the city and the rest of the area.

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