On Monday, Bob Iger announced that James Pitaro would fill the role of ESPN’s CEO, effective immediately. Pitaro has served as Chairman of Disney Consumer Products and Interactive Media since 2016, and will report directly to Mr. Iger, according to the press release.

Jimmy is a talented and dedicated leader with the right strategic vision, relentless drive, and passion for sports required to lead the stellar ESPN team at this incredibly dynamic time,” said Iger. “Jimmy forged his career at the intersection of technology, sports, and media, and his vast experience and keen perspective will be invaluable in taking ESPN into the future.”

As ESPN prepares to launch their new direct-to-consumer subscription, ESPN+, a the appointment of Pitaro comes at an opportune time for the sports giant. The service will be integrated into a redesigned ESPN App for all-in-one, personalized digital access for scores, sports news, highlights, and authenticated live streaming of ESPN’s eight U.S. networks.

As a passionate and lifelong sports fan, I am honored to be joining the ESPN team during such a pivotal time in its storied history,” Pitaro said. “The appetite for quality sports content across platforms has never been greater, and I am looking forward to working with the talented ESPN team as we continue to redefine the future fan experience.”