Disney Is Betting Big On Sports

Walt Disney World has within it four amusement parks, two water parks, over two dozen hotels…and a massive sports facility? The ESPN Wide World of Sports Complex, capable of hosting over 70 types of sports, covers over 220 acres and includes, according to Forbes, “a 9,500-seat ballpark, 16 softball fields, 18 multi-purpose outdoor fields, a track and field complex, 10 tennis courts and three indoor arenas.” The target for these facilities are not professionals, though, but rather youths. After all, young athletes bring their families with them, and that means more people staying at Disney hotels and attending other Disney events.

Of course, with The Wide World of Sports hosting the NFL Pro Bowl Week and the Invictus Games, it’s clear that young athletes aren’t the only intended audience. These sporting events attract over 150,000 athletes, coaches, and fans each year—most of whom wouldn’t have visited Disney otherwise. Tens of thousands more athletes and spectators also visit to attend more than seven cheer and dance team events, including Varsity Brand’s Universal Cheerleading Association National High School Cheerleading Championship.

It is the cheerleading events that caused Disney World to expand their facilities. Cheerleading events once housed in football-field sized outdoor tents are now held in an 8,000 seat, 300,000 square foot indoor arena. That’s a space four times larger than the flagship arena. And it was designed specifically with cheerleading in mind.

From spring training for the Atlanta Braves Major League Baseball Team to the AAU national championships and the NBA’s new Jr. NBA World Championships, the Wide World of Sports Complex is the place to play and enjoy watching a wide variety of sports, both nationally and internationally, from youth sports to professional sports. With this facility, Disney is assured a hefty chunk of the sports tourism market for a long time to come.

Follow us on social media for the latest updates in B2B!

Image

Latest

multifamily
Multifamily Housing is the Sustainable Solution for Rapid Population Growth in Nashville
April 17, 2024

As Nashville grapples with an explosive growth in population and a consequent strain on its housing market, the city is witnessing a shift from traditional single-family homes to more space-efficient multifamily units. This transition reflects a broader trend seen across various neighborhoods, with places like Germantown experiencing a significant 37.1% rise in home prices […]

Read More
student athletes training
The Anticipation of Record Heat Must be the Concern of Educational Institutions and the Safety of their Student Athletes
April 17, 2024

Temperatures around the globe are continuing to set new records, and as a result, universities now face increasing challenges in ensuring the safety and performance of their student athletes. Scientists from the U.S. National Oceanic and Atmospheric Administration (NOAA) are warning that there is a 1 in 3 chance that 2024 could surpass 2023 […]

Read More
HVAC building efficiency goals
Improving HVAC Systems Plays a Key Role for Meeting Building Efficiency Goals
April 17, 2024

In today’s rapidly advancing world, the role of HVAC systems for building efficiency goals has become a pivotal topic for businesses and property owners alike. With energy costs soaring, the shift towards more energy-efficient systems isn’t just a luxury—it’s a financial imperative. Building efficiency upgrades could slash global energy demand by 12% and save […]

Read More
Generative AI Remains at an IP and Privacy Crossroads
April 17, 2024

As artificial intelligence becomes increasingly integrated into our daily lives and business operations, the conversation around its ethical and legal implications grows louder. It’s clear that generative AI will continue to face legal battles; applications from oncology, to mental health services, to the classroom, are raising questions about AI’s ethics and the consequences of […]

Read More