DraftKings to Buy Golden Nugget Online Gaming for $1.56 Billion

(Bloomberg) — DraftKings Inc. agreed to buy Golden Nugget Online Gaming Inc. in a deal valued at about $1.56 billion, expanding the fantasy-sports giant’s presence in the hot market for online betting.

DraftKings expects use the combined resources to boost sales and market share, yielding $300 million in overlapping costs and creating new cross-selling opportunities, the companies said Monday in a statement. The deal, which has been approved by both companies’ boards, is expected to close in the first quarter of 2022.

The deal gives DraftKings more casino-type betting games in addition to expanding its market share in sports wagering, which is gaining traction in the U.S. as more states legalize the business. Last week, DraftKings raised its revenue forecast for the year, citing strong demand.

Shares of Golden Nugget jumped 48% as of 8:07 a.m. in premarket trading in New York. DraftKings rose 2.7%.

Golden Nugget is backed by billionaire Tilman Fertitta, who took the company public through a blank-check transaction. As part of the latest deal, DraftKings will enter into a commercial agreement with Fertitta Entertainment Inc., the parent company of the Houston Rockets, Golden Nugget LLC and Landry’s LLC.

DraftKings will reorganize its holding company and Golden Nugget Online Gaming shareholders will receive 0.365 shares of DraftKings for each of their shares. Fertitta, who owns a 46% stake in Golden Nugget Online Gaming, agreed to continue to hold DraftKings shares that will be issued to him in the merger for at least one year.

More stories like this are available on bloomberg.com

©2021 Bloomberg L.P.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Gift Cards
Gift Cards and Alternative Payments: Their Place in the Hotel Operations Ecosystem
January 14, 2025

The most significant barrier preventing hotels from efficiently implementing successful gift card operations is due to restrictions within their technology stack  By Warren Dehan  What good is a gift card if it’s a chore to purchase or use? Keeping this top of mind should be key to hoteliers when considering program options, and it’s particularly…

Read More
Hammer Down with Class8 CEO Chris Atkinson
Optimizing Truck Data is Reshaping the Future of Logistics
January 14, 2025

The trucking industry has been seeing some digital transformation as of late, and at the center of it is data—truck data, more specifically. From electronic logging devices (ELDs) to dispatch optimization systems, this sector is leveraging advanced tech to address the unique challenges truckers face daily. With over 70 percent of all U.S. freight…

Read More
Career Paths
Career Paths: Media Strategy for Advertising & Marketing
January 13, 2025

In this episode of The Apple One Podcast Career Paths series, host Brett Howroyd chats with Jonathan Perez, Disney Ad Sales’ Director of Category Strategy, about navigating the ever-changing world of media strategy. With 17 years in the industry, Jonathan shares how ad placements have evolved—from traditional platforms like TV and radio to today’s digital…

Read More
nasdaq milestone
A Revolutionary Leap: LeddarTech Celebrates NASDAQ Milestone
January 11, 2025

LeddarTech marked a pivotal milestone with its NASDAQ listing, solidifying its position as a leader in AI-based sensor fusion and perception software for autonomous vehicles and ADAS. With over 150 patents, the company’s innovative solutions enhance road safety, reduce traffic congestion, and improve mobility efficiency for manufacturers and suppliers worldwide. CEO Frantz Saintellemy honored the…

Read More