Dublin-based Flutter Entertainment Bets Big on FanDuel & US Sports Betting Market 

 

Live sports entertainment took a big hit from the pandemic. But sports betting and fantasy leagues have bridged the gap for fans, serving as a means for fostering fandom and continuing the camaraderie of sports. It’s strong faith in this developing trend model that may have led to a $4.2 billion dollar acquisition by Flutter Entertainment of 37% of FanDuel, according to Market Watch. The Dublin based sports-betting company, Flutter, is going all in on the potential of an expanding legalized sports betting market in the US.

MarketScale Radio digests the news with hosts Daniel Litwin and Tyler Kern. The two consider the short term and long term hypotheticals of the acquisition. Kern expresses why the future of sports betting may not be as predictable as we think. Litwin wonders whether the entertainment deal shares similarities with Quibi, the media money pit that peaked at the wrong time.

KEY POINTS:

  • Dublin-based entertainment company gets in on the growing sports betting market in the US.
  • Flutter Entertainment acquires 37% of FanDuel.
  • Flutter predicts their betting products will be available to ⅓ of the US population by the end of 2021.

Follow us on social media for the latest updates in B2B!

Image

Latest

intuition
Allowing Inspiration to Grow from Intuition: How Inner Guidance Drives Real Career Growth
November 21, 2025

In a workplace culture increasingly shaped by rapid change, rising expectations, and new definitions of leadership, professionals are redefining success beyond titles and output. Empathy, intuition, and inner alignment — once seen as intangible “nice-to-haves” — are now emerging as competitive advantages. As recent workforce studies show that human-centered leaders drive higher engagement and…

Read More
SEO
SEO in the Age of AI: What CMOs and CEOs Need to Know About AEO and GEO
November 20, 2025

In an era when AI-driven search experiences are reshaping how customers discover brands, marketing leaders are navigating a confusing landscape of new acronyms, shifting behaviors, and bold industry predictions. Despite widespread claims that “SEO is dead,” the data tells a different story: organic search traffic has continued to grow even as platforms like ChatGPT, Gemini,…

Read More
From the Bench: How Research Can Help Us Build a Future-Ready Global Healthcare Workforce | Lauren Herckis | EP 18
From the Bench: How Research Can Help Us Build a Future-Ready Global Healthcare Workforce
November 20, 2025

The Care Anywhere podcast is taking listeners behind the scenes of global health workforce research with a brand-new series: From the Bench. In this kickoff episode, host Lea Sims talks with Dr. Lauren Herckis of TruMerit about how research can move from data to real-world impact — revealing how evidence, collaboration, and curiosity are driving…

Read More
purpose
Elevate Your Career Journey by Choosing Purpose, Practicing Intentionality, and Building a Culture of Belonging
November 19, 2025

Purpose doesn’t just shape what we do—it shapes how we grow. When we choose to move through our careers with intention, we start noticing the moments that build trust, the conversations that deepen understanding, and the relationships that elevate our impact. This episode of Professional Quotient digs into what it really means to show up…

Read More