Dublin-based Flutter Entertainment Bets Big on FanDuel & US Sports Betting Market 

 

Live sports entertainment took a big hit from the pandemic. But sports betting and fantasy leagues have bridged the gap for fans, serving as a means for fostering fandom and continuing the camaraderie of sports. It’s strong faith in this developing trend model that may have led to a $4.2 billion dollar acquisition by Flutter Entertainment of 37% of FanDuel, according to Market Watch. The Dublin based sports-betting company, Flutter, is going all in on the potential of an expanding legalized sports betting market in the US.

MarketScale Radio digests the news with hosts Daniel Litwin and Tyler Kern. The two consider the short term and long term hypotheticals of the acquisition. Kern expresses why the future of sports betting may not be as predictable as we think. Litwin wonders whether the entertainment deal shares similarities with Quibi, the media money pit that peaked at the wrong time.

KEY POINTS:

  • Dublin-based entertainment company gets in on the growing sports betting market in the US.
  • Flutter Entertainment acquires 37% of FanDuel.
  • Flutter predicts their betting products will be available to ⅓ of the US population by the end of 2021.

Follow us on social media for the latest updates in B2B!

Image

Latest

Rothman Index
The Origin Story of the Rothman Index – Episode 5
January 8, 2026

Hospitals collect enormous amounts of clinical data, yet preventable patient decline remains a persistent challenge. Over the past two decades, hospitals have invested heavily in early warning scores and rapid response infrastructure, but translating data into timely, meaningful action has proven difficult. As clinicians contend with alert fatigue and increasing documentation burden, a more…

Read More
Rothman Index
My Mother and the Story of the Genesis of the Rothman Index – Episode 4
January 8, 2026

Healthcare generates enormous volumes of clinical data, yet making sense of that information in real time remains a challenge. Subtle changes in vitals, labs, and nursing assessments often precede serious events, but when that information is fragmented across the medical record, emerging risks can go unnoticed. The central challenge facing hospitals today is not…

Read More
home
Delivering Moments That Matter: The Art of Joy, Memory, and Meaning at Anthropologie Home
January 8, 2026

These days, ‘home’ means more than just four walls. It’s where people reset, gather, and express who they are—raising the bar for what they expect from the brands that help shape those spaces. Consumers are no longer just buying décor—they’re investing in meaning, memory, and moments that last. Research continues to show that people…

Read More
Texas energy
Small Margins, Big Risks: How Fraud Hurts Texas Energy Retailers
January 6, 2026

Fraud has quietly become one of the most existential threats in Texas’s deregulated retail electricity market—because the business runs on razor-thin margins and delayed payment. Under the non-POR system overseen by the Electric Reliability Council of Texas (ERCOT), retail energy providers assume the full risk of nonpayment. With profit margins often measured in just a…

Read More