How a Luxury Watch Brand Became a Pioneering Force in Motorsport

In 1958, when Jack Heuer was 26, he participated in an automobile rally in his native Switzerland. He had just graduated from the Federal Institute of Technology in Zurich, and while he was just starting in his family’s watchmaking company, Heuer, his wandering mind flirted with other career paths. It was this aforementioned auto race that would ultimately kickstart Jack’s professional involvement with motorsport, merging his passion with the family business.

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