Skip to content
MarketScale
‹ Back to Industries

Sports & Entertainment

How a Motion Analytics Company is Applying AI to Improve Your Putting in Golf

BioMech, as a company, combines sports and analytics to help athletes perform better at the sports they love. Professional Golfer Heath Slocum and Dr. Frank Fornari, Co-founder of BioMech, joined Game Changers’ Katie Steinberg to discuss the approach behind BioMech’s technology and how it’s upping the game for many golfers, including Slocum. “BioMech is a…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

Share

BioMech, as a company, combines sports and analytics to help athletes perform better at the sports they love. Professional Golfer Heath Slocum and Dr. Frank Fornari, Co-founder of BioMech, joined Game Changers’ Katie Steinberg to discuss the approach behind BioMech’s technology and how it’s upping the game for many golfers, including Slocum.

“BioMech is a motion analytics company driven by artificial intelligence and machine learning,” Dr. Fornari said. “We make tools to analyze how you move, and then spit back meaningful, actionable information to the end user.”

One challenge Fornari saw in golf, a sport steeped in process and tradition, was that it could be difficult to change when something wasn’t working right. To make the appropriate change in one’s game, people need tools that provide results they can trust. “We developed technology that teaches,” Dr. Fornari said. This easy-to-use and affordable technology works for golfers at any game level.

Slocum worked with Fornari throughout the creation process on the part of golf he believes to be the most critical, yet least understood, putting. And the AI built into BioMech’s solutions take all the knowledge and experience that golfers like Slocum possess and put it inside their putting application.

“Once I met Frank and listened to his approach to not only golf but to everything,” Slocum said. “And talking about the science and analytics and how we can get better and do all this stuff, I was like, I want to be a part of it, and I was fortunate enough to become a part of BioMech. From the putter to the sensor to everything else that will come of it, it made sense to me. I saw an opportunity to help myself get better and help the masses get better.”

Creating the Expectations for an eSports Stadium

How College Athletic Departments Should Be Educating Their Athletes on NIL

New to MarketScale?

MarketScale is the platform Sports & Entertainment companies use to turn their own experts into content like this. Want the short overview?

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Sports & Entertainment Insights

Building Stadium Experiences for Everyone

Building Stadium Experiences for Everyone

At InfoComm 2026 in Las Vegas, Josh Barney, CEO of SEAT, discussed the evolving nature of stadium experiences. He emphasized the shift from sports-centric design to creating multi-purpose venues. This transformation aims to enhance audience engagement and cater to diverse entertainment demands.

  • 01Stadiums are evolving from sports-centric designs to multi-purpose venues.
  • 02Audience engagement is a key focus in modern stadium development.
  • 03The shift is influenced by a need to cater to diverse entertainment preferences.

Jun 26, 2026

USA’s perfect World Cup start and the business case behind the hype

USA’s perfect World Cup start and the business case behind the hype

The US Men's National Team achieved a perfect start by winning its first two matches in the 2026 World Cup as one of its co-hosts. This success has significant implications for sponsorship opportunities, hospitality sectors, and B2B demand in the sports-entertainment industry.

  • 01USMNT's perfect start in the 2026 World Cup.
  • 02Positive impact on sponsorship opportunities.
  • 03Increased B2B demand in sports-entertainment.

Jun 19, 2026

As World Cup arrives in the US, creator-access clauses reshape broadcast rights deals

As World Cup arrives in the US, creator-access clauses reshape broadcast rights deals

FIFA's broadcast strategy for the 2026 World Cup in the United States, Canada, and Mexico represents the most structurally complex rights package in the tournament's history. Deals now span over 220 territories, include a live-streaming partnership with YouTube, and formally embed creator access into rights frameworks for the first time. Meanwhile, Fox Sports' legacy deal — secured in 2015 for $485 million — has become what Observer describes as the broadcast bargain of the century, setting up dramatically higher price expectations in the next rights cycle.

  • 01FIFA secured broadcast agreements in over 220 territories, with a Dallas-based International Broadcast Centre distributing roughly 8,000 hours of additional non-live content, according to FIFA.
  • 02Fox Sports pays $485 million for US rights to a tournament Observer estimates is worth more than three times that figure — making it likely the last major sports broadcast deal secured at a deep discount.
  • 03FIFA's first-ever global creator programme and a preferred-platform deal with YouTube — allowing broadcasters to stream the first 10 minutes of every match plus select full games — mark a structural shift in how rights are packaged.

Jun 17, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub