How a Motion Analytics Company is Applying AI to Improve Your Putting in Golf

BioMech, as a company, combines sports and analytics to help athletes perform better at the sports they love. Professional Golfer Heath Slocum and Dr. Frank Fornari, Co-founder of BioMech, joined Game Changers’ Katie Steinberg to discuss the approach behind BioMech’s technology and how it’s upping the game for many golfers, including Slocum.

“BioMech is a motion analytics company driven by artificial intelligence and machine learning,” Dr. Fornari said. “We make tools to analyze how you move, and then spit back meaningful, actionable information to the end user.”

One challenge Fornari saw in golf, a sport steeped in process and tradition, was that it could be difficult to change when something wasn’t working right. To make the appropriate change in one’s game, people need tools that provide results they can trust. “We developed technology that teaches,” Dr. Fornari said. This easy-to-use and affordable technology works for golfers at any game level.

Slocum worked with Fornari throughout the creation process on the part of golf he believes to be the most critical, yet least understood, putting. And the AI built into BioMech’s solutions take all the knowledge and experience that golfers like Slocum possess and put it inside their putting application.

“Once I met Frank and listened to his approach to not only golf but to everything,” Slocum said. “And talking about the science and analytics and how we can get better and do all this stuff, I was like, I want to be a part of it, and I was fortunate enough to become a part of BioMech. From the putter to the sensor to everything else that will come of it, it made sense to me. I saw an opportunity to help myself get better and help the masses get better.”

More Stories Like This:

Creating the Expectations for an eSports Stadium

How College Athletic Departments Should Be Educating Their Athletes on NIL

Follow us on social media for the latest updates in B2B!

Image

Latest

automation
From Marketing Automation to Autonomous AI Marketing
August 1, 2025

In this episode of the Marketing AI SparkCast, Aby Varma, founder of Spark Novus, an advisory firm that partners with marketing leaders to adopt AI responsibly and strategically, sits down with Philip Lakin, Head of Enterprise Innovation at Zapier. The conversation dives into how marketing teams are shifting from basic automation to fully autonomous, AI-driven…

Read More
How Branded Moving Trucks Help Storage Facilities Attract More Customers
August 1, 2025

You know that feeling when you see the same truck three times in a week? First at the grocery store, then outside your friend’s place, then stuck in traffic next to you. By the third sighting, that company name is burned into your brain. Smart storage facility owners figured this out years ago. They’re…

Read More
Winter is Coming: 9 Battle-Tested Strategies to Shield Your Commercial Property from Skyrocketing Insurance Costs
August 1, 2025

The numbers are brutal. Insurance deductibles that used to be a manageable $2,000 flat fee have morphed into percentage-based nightmares tied to property values. What was once a minor business expense can now hit six figures with a single burst pipe or ice dam incident. Meanwhile, insurance premiums have surged 20.4% on average, leaving property…

Read More
From Zero to 460% Engagement: 6 UGC Campaigns That Broke All the Rules
August 1, 2025

Picture this: You spend months crafting the perfect marketing campaign. Professional photographers, expensive equipment, polished copy. You launch it and… crickets. Meanwhile, your competitor posts a simple challenge asking customers to share their stories, and suddenly they’re swimming in engagement, leads, and brand loyalty. Sound familiar? You’re not alone. The biggest mistake brands make with…

Read More