How a Motion Analytics Company is Applying AI to Improve Your Putting in Golf
BioMech, as a company, combines sports and analytics to help athletes perform better at the sports they love. Professional Golfer Heath Slocum and Dr. Frank Fornari, Co-founder of BioMech, joined Game Changers’ Katie Steinberg to discuss the approach behind BioMech’s technology and how it’s upping the game for many golfers, including Slocum.
“BioMech is a motion analytics company driven by artificial intelligence and machine learning,” Dr. Fornari said. “We make tools to analyze how you move, and then spit back meaningful, actionable information to the end user.”
One challenge Fornari saw in golf, a sport steeped in process and tradition, was that it could be difficult to change when something wasn’t working right. To make the appropriate change in one’s game, people need tools that provide results they can trust. “We developed technology that teaches,” Dr. Fornari said. This easy-to-use and affordable technology works for golfers at any game level.
Slocum worked with Fornari throughout the creation process on the part of golf he believes to be the most critical, yet least understood, putting. And the AI built into BioMech’s solutions take all the knowledge and experience that golfers like Slocum possess and put it inside their putting application.
“Once I met Frank and listened to his approach to not only golf but to everything,” Slocum said. “And talking about the science and analytics and how we can get better and do all this stuff, I was like, I want to be a part of it, and I was fortunate enough to become a part of BioMech. From the putter to the sensor to everything else that will come of it, it made sense to me. I saw an opportunity to help myself get better and help the masses get better.”
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