How Augmented Reality Can Grow in Sports

 

Sporting arenas may be a long way away from equipping each seat with an augmented reality (AR) headset, but the technology has become part of the game day experience for many organizations.

Every sport is different, as is every fan base, but every league in America is examining how augmented and virtual reality (VR) could enhance their fan experience and also drive profit.

According to a new report from Front Office Sports, the sports market remains underpenetrated by AR/VR technology.

While much of the emphasis so far has been put on increasing fan engagement, at least one team is using AR to directly drive sales.

On Business Casual, hosts Tyler Kern and Geoffrey Short look at how the Los Angeles Kings work with sponsors to provide unique experiences for fans, all through AR. Kern and Short also speak on their experiences working in sports and what the future might hold for AR technology in the industry.

Follow us on social media for the latest updates in B2B!

Latest

mastercard emv magstripe
How Card Issuers and Merchants Maneuvered One Year of Mastercard’s Magstripe Phase Out
August 13, 2022
Coming up on one year from the official announcement, retailers and card issuers rejoiced at Mastercard’s announcement that by 2024, issuers will no longer be required to use magnetic stripes on their Read more
DeLorean is Back…Actually They Never Left Us!
August 12, 2022
The forthcoming debut of the latest DeLorean iteration is discussed on the latest episode of “Are We There Yet?”. Host Grant Harrell talked with the automaker’s Chief Marketing Officer, Troy Beetz, Read more
How Teach for America Brings Diversity in Education to Houston Schools
August 12, 2022
Teach for America has been a cornerstone in creating more educators for the nation. The nonprofit founded in 1989 operates in more than two dozen regions across the country and introduces commitment Read more