Skip to content
MarketScale
‹ Back to Industries

Sports & Entertainment

Iron Neck Makes Headlines in Concussion Prevention

Iron Neck was recently profiled in the Minnesota Star Tribune, spreading it’s technology across the country and making an impact on how coaches, parents and athletes approach concussion prevention. Mike Jolly, certified trainer, gym owner, former UCLA athlete, and football coach, was tired of watching the football players he loved suffering with critical injuries, particularly…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

Share
Iron Neck Makes Headlines in Concussion Prevention

Iron Neck was recently profiled in the Minnesota Star Tribune, spreading it’s technology across the country and making an impact on how coaches, parents and athletes approach concussion prevention.

Mike Jolly, certified trainer, gym owner, former UCLA athlete, and football coach, was tired of watching the football players he loved suffering with critical injuries, particularly repeated concussions, which have been shown to lead to CTE, or chronic traumatic encephalopathy. So, in the true spirit of an athlete, he did something about it.

As featured in a recent article in the Star Tribune, Minnesota’s largest newspaper, Mike became proactive. He researched these and other brain-related injuries and began working toward a solution. The result was the Iron Neck (formerly dubbed “Halo”), which he rolled out in 2012 and now features 3 versions. Mike’s research yielded an important piece of knowledge: stronger neck muscles are correlated with lower incidences of brain injuries. This information became the impetus for the Iron Neck.

2012 Halo (left), 2018 Iron Neck Pro (right)

The Iron Neck is worn on the head and connects to a cable pulley or resistance band for linear resistance and incorporates a braking system to add rotational resistance. The transition from metal parts to injection molding accounts for the lighter second-generation device; originally 13 pounds it’s now down to 3 pounds. According to Jolly, the key to concussion management, and why a strong neck is so important, is the ability to reduce whiplash. The Iron Neck’s unique design allows coaches and athletes to proactively increase neck strength in every position so they’re better prepared for the unpredictability of contact sports.

The redesign has sparked an upswing in revenues and the company predicts $1 million in sales by year’s end. Now used by over 300 high school and college teams, 13 NFL teams and athletes across practically every contact sport, the new Iron Neck line is customized to fit the needs of specific athletes and environments. The Varsity model is geared toward high school teams for use as an exercise aide. The Rehab model, as its name suggests, is primarily used in physical therapy and rehabilitation, as well as pre-high school athletes. And the Pro model combines strength training and physical therapy.

“I think Iron Neck is an example of technology that could be powerful, particularly in girls,” says Dr. Uzma Samadani, a neurosurgeon in Minneapolis and an Associate Professor at the University of Minnesota. “They tend to have weaker necks. With a stronger neck, your head moves less and that may potentially slow down injuries, stretching and tearing of neurons.”

The rise in interest and sales is humbling and promising, but the team at Iron Neck is more excited about the positive impact their device is having on athletes as well as its potential to change lives or even save them. For Mike Jolly and his team, the ability to make a real difference in the sports world has no price tag. We would like to thank reporter Olivia Johnson and the Star Tribune for their time and support in running the story about an issue that we believe is at the heart of today’s sports culture.

Read more at iron-neck.com

New to MarketScale?

MarketScale is the platform Sports & Entertainment companies use to turn their own experts into content like this. Want the short overview?

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Sports & Entertainment Insights

Building Stadium Experiences for Everyone

Building Stadium Experiences for Everyone

At InfoComm 2026 in Las Vegas, Josh Barney, CEO of SEAT, discussed the evolving nature of stadium experiences. He emphasized the shift from sports-centric design to creating multi-purpose venues. This transformation aims to enhance audience engagement and cater to diverse entertainment demands.

  • 01Stadiums are evolving from sports-centric designs to multi-purpose venues.
  • 02Audience engagement is a key focus in modern stadium development.
  • 03The shift is influenced by a need to cater to diverse entertainment preferences.

Jun 26, 2026

USA’s perfect World Cup start and the business case behind the hype

USA’s perfect World Cup start and the business case behind the hype

The US Men's National Team achieved a perfect start by winning its first two matches in the 2026 World Cup as one of its co-hosts. This success has significant implications for sponsorship opportunities, hospitality sectors, and B2B demand in the sports-entertainment industry.

  • 01USMNT's perfect start in the 2026 World Cup.
  • 02Positive impact on sponsorship opportunities.
  • 03Increased B2B demand in sports-entertainment.

Jun 19, 2026

As World Cup arrives in the US, creator-access clauses reshape broadcast rights deals

As World Cup arrives in the US, creator-access clauses reshape broadcast rights deals

FIFA's broadcast strategy for the 2026 World Cup in the United States, Canada, and Mexico represents the most structurally complex rights package in the tournament's history. Deals now span over 220 territories, include a live-streaming partnership with YouTube, and formally embed creator access into rights frameworks for the first time. Meanwhile, Fox Sports' legacy deal — secured in 2015 for $485 million — has become what Observer describes as the broadcast bargain of the century, setting up dramatically higher price expectations in the next rights cycle.

  • 01FIFA secured broadcast agreements in over 220 territories, with a Dallas-based International Broadcast Centre distributing roughly 8,000 hours of additional non-live content, according to FIFA.
  • 02Fox Sports pays $485 million for US rights to a tournament Observer estimates is worth more than three times that figure — making it likely the last major sports broadcast deal secured at a deep discount.
  • 03FIFA's first-ever global creator programme and a preferred-platform deal with YouTube — allowing broadcasters to stream the first 10 minutes of every match plus select full games — mark a structural shift in how rights are packaged.

Jun 17, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub