Listen: Analyzing Opponents Through Data with Judd Garrett of the Dallas Cowboys


In depth analytics tools and innovative data are changing the way sports teams prepare for opponents, making sure every play is keeping player’s strengths and weaknesses in mind. Judd Garrett, Director of Advance Scouting for the Dallas Cowboys explains how these tools are making it easier to read your opponent’s moves, strategies, and tendencies; changing sports scouting.


“We get so much information now. They chart everything as far as where the players are aligned on the field for each play, what their actual movements are of what they’re doing and we use all of those numbers to come up with their tendencies,”Garrett said. ““There’s also been the use of data analytics in regards to evaluating players for the draft or evaluating players that you may want to bring on as a free agent or make a trade or acquire the player in various different ways.


This update in tools and analytics will have a much larger impact on the game than just player’s alignment and routines, though. Being able to predict opponents’ behaviors and routes is also easily implemented and the team is able to adapt this information for use in split-second gameplay.


“I think what it does is it helps our strategy, the type of, you know, in passing situations, the type of rushes and how often we blitz and the different techniques our pass rushers were using were modified to play Aaron Rodgers a certain way,” Garrett said. “I don’t think it can be complete 100% implementation we’re going to do this, but we can modify what we’re doing to take advantage of the information that we have on our opponent.


Still, there are some issues and struggles with the data, with some tendencies that are harder to predict. Judd, however, is confident in the new wave of information being released, and knows his father, former Dallas Cowboys scout, Jim Garrett, would be on board, too.


“My dad was a very innovative-minded person. I think he would fully embrace any type of information that could give us an advantage,” Garrett said. “They’ve just released to the teams what is called ghost Next Gen Statistics, that uses a GPS tracking system to plot the movement of every player on the field. I think there’s going to be a lot of groundbreaking work on analyzing football through using these type of statistics.”


For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.


Follow us on social media for the latest updates in B2B!





Follow us on social media for the latest updates in B2B!


mortgage rates broker buyer
As Mortgage Rates Stay Up, Lenders and Brokers Need to Get ‘Creative’
August 7, 2022
Editor's Note: This report was initially conducted after July 14's Freddie Mac weekly average mortgage rates were released. Though the video focuses on those specific averages, the article has been Read more
Netflix advertising screen
Netflix & Microsoft Ad Partnership Will Be a ‘Windfall’ For Advertisers. Here’s Why.
August 6, 2022
Earlier this year during Netflix’s Q1 2022 post-earnings call, CEO Reed Hastings changed his tune around advertising on the streaming service. Once a key selling point as an on-demand ad-free way to Read more
The Impact of Energy Blackouts on Facility Management
August 5, 2022
They say that everything is bigger in Texas, which seems to include the demand for electricity this summer. According to the Electric Reliability Council of Texas, Electricity use on the main Texas Read more