Skip to content
MarketScale
‹ Back to IndustriesSports & Entertainment

Meet the Company Behind the NFL’s Next Gen Stats

The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future.   It is almost fall. This means action-packed Monday and Th ursday nights and Sundays in the National Football…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

Share
Meet the Company Behind the NFL’s Next Gen Stats

Get featured

Want to get featured in MarketScale Sports & Entertainment?

Create a free MarketScale workspace and get your company's expertise featured across our Sports & Entertainment coverage. No credit card, no demo required.

Request an invite

The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future.

It is almost fall. This means action-packed Monday and Th ursday nights and Sundays in the National Football League. When you’re sitting at home watching the game, it seems like just a game on the field, but there are a lot of technologies behind the scenes, and one of those is Zebra Sports’ Next Gen stat tracking.

On this episode of Salary Capped, Host Tyler Kern talked with John Pollard, Vice President of Zebra Sports for Zebra Technologies, the official player tracking technology for the NFL. They’ve served in that capacity for the last eight seasons.

“We have installed our RFID player tracking technology system in all NFL stadiums here in the U.S.,” Pollard said. “Our system’s also installed in the U.K. stadium and in Mexico City, as well.”

The system consists of a series of receiver boxes installed around the perimeter of the stadiums. The players’ shoulder pads contain RFID tags about the size of a nickel. Those tags emit signals to the receiver boxes. The information collected includes whether a player is on the field, where they’re at, and, of course, orientation to other players. Other metrics include: total distance traveled, top speed, acceleration, deceleration. This can encompass one play or a series of plays, or entire games. But that’s not it.

“Finally, we have an RFID tag that’s been installed in the NFL football,” Pollard said. “That took a lot of R&D work and cooperation from the leadership in the NFL, Wilson Sporting Goods, and ourselves to work on this tag.”

Listen to hear more about Zebra’s Next-Gen Statistics and all the information they collect in the ball tag.

Listen to Previous Episodes of Salary Capped Right Here!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Sports & Entertainment Insights

Get new expert content in your inbox.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Sports & Entertainment Insights

Apple’s 5-year U.S. F1 deal treats sports rights like a product bundle

Apple’s 5-year U.S. F1 deal treats sports rights like a product bundle

Apple has secured a five-year U.S. F1 package starting in 2026, treating sports media rights as a bundled product. The deal is priced as a rights agreement but structured like a product bundle.

  • 01Apple's F1 package for the U.S. will commence in 2026.
  • 02The deal is conceptualized as a product bundle rather than a typical sports rights agreement.

Aug 29, 2026

NFL rights talks are quiet, but ad sales and carriage fees still set the schedule

NFL rights talks are quiet, but ad sales and carriage fees still set the schedule

The NFL's contract talks remain subdued, with major broadcasters like Fox maintaining their current deals until 2029. However, the significant impact of $6.26 billion in NFL ad sales and retransmission fees is influencing the programming schedules for media operations teams.

  • 01Fox will not amend its NFL contract through 2029.
  • 02$6.26 billion in NFL ad sales significantly impacts programming.
  • 03Retransmission fees drive media operation schedules alongside ad revenue.

Aug 29, 2026

Telestream and ScorePlay pipe live sports feeds into the media library

Telestream and ScorePlay pipe live sports feeds into the media library

Telestream Vantage's integration with ScorePlay enhances their media platform by converting live sports feeds into searchable clips more efficiently. This advancement aids in better monitoring and use of metadata. The collaboration sets a new standard in the sports-entertainment industry.

  • 01Telestream Vantage now feeds live sports into ScorePlay's media library, improving clip searchability.
  • 02The integration enhances metadata monitoring.
  • 03This collaboration elevates standards in sports-entertainment media processing.

Aug 28, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512