Breaking New Ground: MLB Eyes Global Expansion with Historic Opening Day in South Korea

 

The 2024 Major League Baseball (MLB) season is set to make history with its inaugural game between the Dodgers and Padres taking place in South Korea. This move is part of MLB’s continued efforts to broaden its international appeal, following in the footsteps of other North American sports leagues such as the NBA, NFL, and NHL. MLB has a history of hosting games overseas, with previous seasons witnessing games in London and Mexico City. Despite the NBA’s leading role in capitalizing on international markets, MLB’s decision to venture into South Korea, a nation that has produced notable baseball talents, is seen as a strategic move to expand its global audience. The choice of the Dodgers and Padres, teams geographically closer to Asia, could potentially tap into a new fan base. To delve deeper into the implications of this move, we turn to our guest, Patrick Rishe, Director of the Sports Business Program at Washington University in St. Louis, a seasoned expert on the business side of sports.

Rishe’s Thoughts
“It absolutely makes sense for Major League Baseball to try to push and play these games internationally in South Korea. That’s a great place to be. Certainly, in that part of the world, Korea has produced players before, and the Padres have a player on their team who’s South Korean. This is absolutely something that is a smart business decision for Major League Baseball. Why not expand the pie? And obviously, there are international opportunities abound. Major League Baseball is just trying to capitalize on the international market. Absolutely makes sense for Dodgers and the Padres. And lastly, geographically, Dodgers and Padres being closer to that part of the world, more likely that they’re going to have a core set of fans potentially in that market as opposed to, say, two Midwestern teams playing in South Korea. So absolutely makes sense, and we’ll see what happens from here.”

Follow us on social media for the latest updates in B2B!

Image

Latest

One-of-a-kind shopping experiences
The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
April 24, 2024

In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]

Read More
digital augmentations
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
April 24, 2024

The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]

Read More
experiences
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
April 24, 2024

In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]

Read More
The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
April 24, 2024

Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]

Read More