NBC to Generate Historical Ad Revenue in February

MarketScale
MarketScale
Jan 31, 2018
Learn more
Share this post
Two of the biggest televised sports events in 2018 is about to make NBC over 1.4 billion dollars in ad revenue in just 22 days.
Super Bowl LII this weekend, and the 2018 Winter Olympics beginning on February 8th, culminates NBC’s 2 year push to change up its go-to-marketing approach. An aggressive strategy of ad innovations and big swings, NBC is on track to receive one of the biggest sports advertising windfalls ever recorded.
At a staggering $500 million in Super Bowl-related advertising revenue, NBC Sports Group will record the highest single-day payout for a media company, ever. That figure includes $350 million worth of in-game advertising, with the average 30-second commercial spot costing a mere $5 million.
Even more impressive are the revenue numbers for the Olympic games in Pyeongchang, South Korea, where ad revenue is currently on track to surpass its $800 million for Sochi’s games in 2014 at $900 million in total or the 18-day competition.
Despite its growth, NBC needed to get a little creative after seeing a 21 percent drop in viewership for the Rio Games, and the shift to digital advertising was natural.  “Rio was a wake-up call for everybody,” says Dan Lovinger, evp ad sales for NBC Sports Group. “It’s the same viewing experience, so why shouldn’t we be aggregating that audience, and monetizing it in the same fashion?”
Kickoff between the Philadelphia Eagles and New England Patriots is set for approximately 6:30 p.m. Eastern Time.

Follow us on social media for the latest updates in B2B!

Latest

nurses have shaped modern society
Beyond Healthcare, How Nurses Have Shaped Modern Society
December 4, 2023

Nurses Have Shaped Modern Society beyond healthcare to stand as pivotal figures that transcend their traditional roles, influencing the broader spectrum of societal change. Healthcare Rethink, a FinThrive podcast hosted by Brian Urban, welcomes Sarah DiGregorio, Journalist, Author, and Speake,r to discuss her second book, “Taking Care: The Story of Nursing and Its Power […]

Read More
Slip Robotics – Forklift vs. Slipbot Timelapse
December 3, 2023

In this NEW video, we display Slip Robotics, the cutting-edge distribution logistics solution designed to revolutionize your operations. We understand the importance of minimizing loading and unloading time, and that’s why we have developed a game-changing technology to help you regain those precious minutes.

Read More
verizon leaders
Verizon Leaders: Unlocking Connectivity with the Verizon Partner Network
December 1, 2023

For a special episode of The Verizon Partner Network the focus was on the considerable role of partnerships in the Verizon Partner Program and the leaders shared their perspectives on the initiative. Their conversation brought about a lot of thought-providing context on the evolving telecommunications landscape. In today’s era, collaboration and integration are key to […]

Read More
Related
standing out from the competition
Software & Technology
Standing Out From the Competition
November 30, 2023
ai in scriptwriting
Healthcare
AI in Scriptwriting is a Cause for Excitement, But Writer Protections are Paramount
November 19, 2023

The Writers Guild of America and the Alliance of Motion Picture and Television Producers agreement brings into sharp focus the nuanced role of Artificial Intelligence (AI) in scriptwriting. This pivotal deal, spanning three years, navigates the fine line between harnessing AI as a collaborative asset and guarding against its potential misuse. It reflects a […]

Read More
entertainment industry
Healthcare
Despite Initial Reluctance, AI Will Likely Overcome Resistance in the Entertainment Industry
November 19, 2023

A recent agreement between the Writers Guild of America (WGA) and leading studios and streaming platforms marks a significant moment in the entertainment industry, especially regarding the use of Artificial Intelligence (AI) in scriptwriting. This deal, which notably includes measures to limit AI-written scripts, highlights a crucial debate at the heart of the entertainment […]

Read More