With an 8-billion-dollar budget for content and no reason to stop production now, Netflix is looking to list at least 700 original movies and TV shows on its streaming service by the end of 2018. Netflix CEO David Wells claims the company’s non-stop production of original content is successfully drawing more subscribers to the platform; however, they don’t see their strategy as riding solely on it.

Netflix subscribers might raise their eyebrows at 700 original productions, but observers say the total makes perfect sense. With dozens of new shows and movies arriving every week and a growing list of international projects, 700 may seem on the small side. The increase in quantity has led to a predictable loss of quality, and Netflix’s holiday showing drew unfavorable comparisons to the Hallmark channel.

The apparent drop in quality isn’t slowing subscriber growth, giving Netflix confidence to continue their aggressive production schedule.