ScoreStream, A potential merger between IMG and Learfield, is being reviewed. The power a combined IMG/Learfield company would wield over the industry of major college athletics would be significant. Smaller schools may find it difficult to meet the criteria for being a client of the new joint company, ScoreStream uses Crowdsourcing in a way that might provide a solution to those smaller schools. ScoreStream is a desktop and mobile application that allows fans to share live scores, photos and videos of the sports that they care about.

Fans of smaller college athletics programs are just as passionate as fans of larger programs but face the challenges of their athletic departments lacking the resources. Smaller colleges taking advantage of ScoreStream’s platform could begin in much the same way that millions of people are already using it to provide coverage of their local high school sports, as Oien explains.