The Newest Hollywood Writers’ Agreement Halted The Possibility of AI Takeover…For Now.
Labor protections in the landmark deal create immediate guardrails against artificial intelligence replacing human creatives in entertainment
This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.
Key takeaways
Labor protections in the landmark deal create immediate guardrails against artificial intelligence replacing human creatives in entertainment
Free workspace
Turn your Sports & Entertainment expertise into content.
Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.
AI might have been a potential alternative for Hollywood studios to rely on, but the end of the writers' strike assured that it won't. After a 148-day strike, the Writers Guild of America (WGA) triumphed in securing a richer and more comprehensive contract last month, crushing the possibility of widespread AI takeover. The groundbreaking agreement particularly introduced enhanced residuals for streaming content, stricter protections around the use of AI in creativity, and improved compensation structures for screenwriters and writing teams. It also mandates minimum staffing levels in TV writers' rooms, ensuring a more structured and supportive environment for writers across the industry.
The groundbreaking agreement particularly introduced enhanced residuals for streaming content, stricter protections around the use of AI in creativity, and improved compensation structures for screenwriters and writing teams.
How is the pervasive infiltration of an AI takeover in Hollywood challenging the authenticity of content and altering the viewer's perception of reality and fiction?
Jacquie Jordan, the CEO of TVGuestpert and a two-time Emmy nominated producer, navigated that question with a nuanced perspective. She drew from her extensive experience in unscripted television production to tackle AI's use in Hollywood and where she stands.
"I specifically would like less AI involved in the process instead of more AI involved in the process, because I think that it tricks the viewers," Jordan stated. She emphasized the transformative yet deceptive influence of AI in the realm of content creation and consumption.
"I specifically would like less AI involved in the process instead of more AI involved in the process, because I think that it tricks the viewers."
— Jacquie Jordan, CEO of TVGuestpert
Your experts belong here
Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.
Rights holders and partners back the operators they know, and coverage is how they get to know yours.
About the author
Jacquie Jordan is an accomplished American television producer and media consultant. She is notably recognized for co-producing a season of "Donny & Marie" in 1998, which garnered two Emmy Award nominations. Jordan also co-produced "Sunday Morning Shootout" for three years and served as an executive producer for "Square Off." In addition to her television work, she founded Jacquie Jordan Inc., a media consultancy company, and later launched a spinoff company, TVGuestpert. She has authored books on media and marketing and has made significant contributions to various publications.
