PGA vs LIV: The Battle for the Present and Future of Golf

LS
Leigh Steinberg
Jun 16, 2022
Learn more

 

With the U.S. Open this weekend, tensions among the professional golf community are reaching new heights. Golf professionals are being courted to a more immediately lucrative fairway with the Saudi-backed LIV Tour, and in challenging the PGA’s dominance over the sport, the LIV Tour has put pros in a tough spot. Do they choose a more-guaranteed payout in an often financially-cutthroat sport? Or do they stick with the organization that promises a chance at an unmatched legacy?

MarketScale’s Tyler Kern hosts a live roundtable on the future of professional golf with legendary sports agent Leigh Steinberg and WashU’s Sports Business Program Director Dr. Patrick Rishe, posing the most important questions for the sport: Will the PGA be able to hold off LIV? What can the PGA do to maintain competitive payouts for pros? Will LIV be able to withstand PGA’s market dominance and be a legitimate challenger? And will the media and fans even be interested in an alternative to golf’s legacy tournament?

Follow us on social media for the latest updates in B2B!

Image

Latest

background checks
Fast or Forgotten: Speeding Up Background Checks Is HR’s New Competitive Edge
October 27, 2025

As the labor market tightens and hiring rates continue to decline, HR leaders face a double-edged challenge: move fast to fill crucial roles without cutting compliance corners. According to LinkedIn’s August 2025 Workforce Report, national hiring was 4.9% lower in July 2025 compared to July 2024, reflecting a broader slowdown across industries. Against that…

Read More
MedeAnalytics
From Data to Humanity: MedeAnalytics’ Lisa King Is Redefining Employee Engagement in a Tech-Driven Workplace
October 27, 2025

The HRSouthwest Conference 2025 brought together HR innovators and business leaders to explore how organizations can stay people-centered in an increasingly data-driven world. In conversation with Daniel Litwin, the Voice of B2B at MarketScale, Lisa King, Chief People Officer at MedeAnalytics, emphasized that lasting engagement isn’t built on flashy initiatives but on authentic connection….

Read More
college football
Coaching Insights: Inside the Relentless Pressure and Changing Realities of Modern College Football
October 27, 2025

The college football carousel is spinning faster than ever—accelerated by the transfer portal, NIL, and playoff-or-bust expectations. In this environment, staff turnover isn’t just a headline; it’s a human story affecting assistants and families who don’t have eight-figure buyouts. As discussed in this episode, a widely cited estimate suggests a majority of portal entrants…

Read More
Future of HR
Learning Through Engagement: Shamyra Jacobs’ Vision for the Future of HR Development
October 27, 2025

At the 2025 HRSouthwest Conference — a cornerstone gathering for forward-thinking human resources professionals — ideas around culture, engagement, and the evolving nature of workplace learning took center stage. Among the voices shaping those discussions was Shamyra Jacobs, an MBA student at Texas Woman’s University, who joined Daniel Litwin, the Voice of B2B at…

Read More
Related
college football
Software & Technology
Coaching Insights: Inside the Relentless Pressure and Changing Realities of Modern College Football
October 27, 2025
Sports Ownership
Healthcare
Alts Innovators: Gennaro Leo on Sports Ownership
October 20, 2025

Welcome to the second episode in our mini-series on the alternative asset market. Gennaro Leo is a sports executive and the co-founder of Austin Sports Ventures, a firm that partners with venture capital and private equity firms to invest in and operate assets across professional sports leagues, teams, and high-growth technology startups. In this…

Read More
AP poll
Healthcare
College Football’s AP Poll: Should Voter Rights Be Revoked?
September 12, 2025

The early weeks of college football are once again putting the AP poll under a microscope, with a controversial ballot sparking debate over voter accountability and the disconnect between initial rankings and on-field performance. At the same time, financial pressures are reshaping both college and pro football, from coaching buyouts to roster strain created by…

Read More