Reinventing the Experience of Baseball: Salary Capped

 

Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week, Tyler Kern will chat with the leaders, marketers and inventors that are powering sports into the future.

For many families, the summer, and especially Independence Day weekend means, loading up the family in the minivan and heading to the ballpark to create memories, take in the smell of fresh grass and hot dogs emanating in the concourse, and hear the roar of the fans for a home run.

This year has been very different, as Major League baseball still hasn’t started up. Finally, although it will be a little different, we are about to have baseball again.

Crowds will be at 50%, and fans will have to sit with their group and maintain six feet of distance when possible. What will this experience look like? Will it still be baseball? Is it an opportunity to reinvent an old game?

I sat down with our old friend and president of the Savannah Bananas, Jared Orton, to discuss how they are seizing the day and launching their season right in time for the Fourth of July. Will the bananas still hate the Macon Bacon? (and yes, the rivalry will live on)

You can watch the full season of Welcome to the Show right here.

If you enjoyed this episode, please subscribe to Salary Capped, and look forward to more episodes every Monday.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Engineering
Scaling Experiential Learning in the Curriculum: How Iron Range Engineering Transformed Engineering Education
June 1, 2026

Engineering has transformed nearly every part of modern life, from the phones in our pockets to the systems powering global industry. But the way engineers are educated has often moved far more slowly than the profession itself. Employers are asking for graduates who can navigate ambiguity, communicate across teams, and contribute meaningfully from the…

Read More
vascular surgeon
When Geography Meets Purpose: How One Move Reshaped a Vascular Surgeon’s Career
May 28, 2026

Medicine isn’t what it used to be—not for the people practicing it. Independent physicians are becoming the exception, not the norm, as more doctors move into hospital systems, corporate groups, and academic networks. At the same time, the pipeline of specialists isn’t keeping pace with growing patient needs, particularly in complex fields like vascular…

Read More
safer HVAC chemicals
From Second Chances to Stronger Teams: Bradley Henderson on Structure, Culture, and Trades-Based Redemption
May 26, 2026

The trades have always demanded grit, but grit alone doesn’t build a strong workforce. People need structure, clear expectations, and a sense that their work is taking them somewhere. That’s especially true in HVAC and mechanical services, where employers are trying to hire, retain, and develop talent in a labor market that feels tighter and…

Read More
courage
Creative Confidence and Moral Courage: The Leadership Traits Business Schools Should Be Betting On
May 25, 2026

What students need from higher education is becoming harder to pin down than it once was. As higher education faces mounting pressure—from student disengagement to the rapid rise of artificial intelligence—institutions are being forced to rethink not just what students learn, but who they become. New research and industry signals suggest that technical knowledge…

Read More