Reinventing the Experience of Baseball: Salary Capped

 

Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week, Tyler Kern will chat with the leaders, marketers and inventors that are powering sports into the future.

For many families, the summer, and especially Independence Day weekend means, loading up the family in the minivan and heading to the ballpark to create memories, take in the smell of fresh grass and hot dogs emanating in the concourse, and hear the roar of the fans for a home run.

This year has been very different, as Major League baseball still hasn’t started up. Finally, although it will be a little different, we are about to have baseball again.

Crowds will be at 50%, and fans will have to sit with their group and maintain six feet of distance when possible. What will this experience look like? Will it still be baseball? Is it an opportunity to reinvent an old game?

I sat down with our old friend and president of the Savannah Bananas, Jared Orton, to discuss how they are seizing the day and launching their season right in time for the Fourth of July. Will the bananas still hate the Macon Bacon? (and yes, the rivalry will live on)

You can watch the full season of Welcome to the Show right here.

If you enjoyed this episode, please subscribe to Salary Capped, and look forward to more episodes every Monday.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

medical worker shortage
Experiential Learning: A Cure for the Medical Worker Shortage with Jason Aubrey of Skilltrade
January 26, 2026

Healthcare systems across the U.S. are facing a persistent and worsening medical worker shortage, particularly in allied health roles that keep hospitals, clinics, and surgery centers running. Rural access gaps, rising tuition costs, and skepticism about the ROI of traditional degrees are colliding with urgent employer demand. At the same time, momentum is building…

Read More
Broadband
2025 Broadband Year in Review, Part 2
January 23, 2026

In this episode of Wavelengths, the Amphenol Broadband Solutions podcast, host Daniel Litwin continues his conversation with Alex Rozek, Founder and CEO of Mac Mountain, to examine how technology shifts, capital discipline, and changing consumer expectations reshaped broadband in 2025, and what those changes lock in for the future. As the broadband industry closes…

Read More
branding
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode One)
January 22, 2026

When pandemic restrictions shut down restaurants, paused travel, and compressed social lives, connection didn’t disappear; it moved closer to home. Backyards quietly emerged as important gathering spaces, offering a simple way to be together without screens, schedules, or spectacle. What began as a workaround evolved into a familiar rhythm of gathering. In that shift,…

Read More
customer movement
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
January 22, 2026

As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

Read More