Reinventing the Experience of Baseball: Salary Capped

 

Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week, Tyler Kern will chat with the leaders, marketers and inventors that are powering sports into the future.

For many families, the summer, and especially Independence Day weekend means, loading up the family in the minivan and heading to the ballpark to create memories, take in the smell of fresh grass and hot dogs emanating in the concourse, and hear the roar of the fans for a home run.

This year has been very different, as Major League baseball still hasn’t started up. Finally, although it will be a little different, we are about to have baseball again.

Crowds will be at 50%, and fans will have to sit with their group and maintain six feet of distance when possible. What will this experience look like? Will it still be baseball? Is it an opportunity to reinvent an old game?

I sat down with our old friend and president of the Savannah Bananas, Jared Orton, to discuss how they are seizing the day and launching their season right in time for the Fourth of July. Will the bananas still hate the Macon Bacon? (and yes, the rivalry will live on)

You can watch the full season of Welcome to the Show right here.

If you enjoyed this episode, please subscribe to Salary Capped, and look forward to more episodes every Monday.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

beauty
Building Beauty for Real Women: Why Brands Must Focus on Longevity, Not Hype
March 25, 2026

Walk into any beauty aisle—or scroll through your feed for five minutes—and it’s clear the industry is obsessed with what’s new. New formulas, new trends, new “rules.” But for many women, especially those who’ve been using makeup for decades, the question isn’t what’s new—it’s what actually works. And increasingly, the answer isn’t coming from the…

Read More
Physician
Fixing the Physician Experience: Why Advocacy Is Healthcare’s Next Frontier
March 25, 2026

Physician burnout has become a defining challenge in healthcare, with research showing that a substantial portion of clinicians—anywhere from roughly a quarter to over half—experience emotional exhaustion, driven more by systemic pressures like administrative burden and reduced autonomy than by individual resilience alone. As healthcare systems face growing staffing shortages and rising patient demand, the…

Read More
career
From Starting Over In A New Country To Reaching The C-Suite: A CFO’s Career Comeback
March 25, 2026

Global mobility is reshaping the modern workforce, with millions of professionals relocating each year in pursuit of opportunity, stability, or growth. Yet behind the headlines of talent migration lies a quieter, more difficult truth: restarting a career from scratch—even after years of success—is far more common than people expect. In fact, many skilled immigrants…

Read More
AI in school
How AI is Changing the Safeguarding Landscape
March 24, 2026

This episode of “Safeguarding in Focus,” hosted by Sam Eustace, features Lucie Welch, an expert in primary education and safeguarding from Services for Education. The discussion centers on how AI is transforming the safeguarding landscape in schools, exploring both the risks and opportunities presented by this rapidly evolving technology. Key takeaways: Schools must address…

Read More