Articles by tag: baseball

Bruce Bolt Batting Gloves: How a Teenaged Entrepreneur Created a Gold Glove Standard in Baseball Through Quality and Community

Bruce Bolt batting gloves

Baseball is experiencing a revolution in the form of a new player in the market, Bruce Bolt, batting gloves. These gloves, created by a young entrepreneur, have taken the baseball world by storm, with top players in Major League Baseball sporting them on the field. Making waves in the baseball batting glove market is […]

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The Business Case for a Dodgers-Padres Series in South Korea is Strong. Here’s Why.

In a potential boost for international baseball, the Los Angeles Dodgers and the San Diego Padres, renowned for their rivalry, are expected to inaugurate the 2024 regular season in South Korea, marking a first for Major League Baseball playing any of its games in the country. Though nothing is confirmed just yet, the Dodgers-Padres […]

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Highway to Health: Developing Lifelong Athletes via Athletic Training

Sports are an important element of growing up for many children all across the world. For some kids, sports are more than a hobby, which can mean taking it very seriously and training very hard. And sometimes parents and others worry their children are working a bit too hard or are going about their training […]

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Dr. P's Quick Hitters
Are the Oakland A’s Making a Move to Las Vegas?

Although Major League Baseball’s Athletics have been on the move before, since 1968, Oakland, California, was the home turf of the A’s. If the rumors are true, and this story seems to be getting more factual by the moment, the A’s could soon be playing baseball in the desert after team president Dave Kaval […]

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Being Fans First Created a Team Bigger Than Baseball

The classic line from Field of Dreams is, if you build it, they will come. In Savannah, Georgia, a more appropriate baseball saying might be, if you make it fun, they will come. Jesse Cole, Owner of the Savannah Bananas, is truly in a league of his own. Cole is a trailblazer and an […]

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Dallas Radio Legend Mike Rhyner on the Future of Major League Baseball

The arrival of spring means different things to different people. For some, it means emerging from a blanket of snow and ice. For others, it means spring break and vacations to exciting destinations. But for many, spring’s return means baseball.  However, the yearly excitement felt by the masses who eagerly await the return of America’s […]

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Ohtani’s Baseball Skills Help His Sponsors Outperform the Market

(Bloomberg) — Shohei Ohtani is a baseball phenomenon. Before his move to the Major Leagues, the Los Angeles Angels star was known as the “dual wielder” in his native Japan for his rare ability to hit home runs about as well as he pitches. Now, as the U.S. takes note of his prodigious ability, some […]

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The Culinary Compass: How Gastronomy Is Redefining Travel with Wayne Conte
The Culinary Compass: How Gastronomy Is Redefining Travel with Wayne Conte
February 20, 2024

In recent years, the global pandemic reshaped our relationship with travel and dining, propelling a surge in culinary tourism. As restrictions lifted, eager travelers began prioritizing unique dining experiences, often planning their journeys around coveted restaurant reservations. This shift reflects a broader trend where gastronomy is no longer a mere aspect of travel but […]

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Streaming the Game: Transforming Sports Broadcasting in the Digital Era
February 20, 2024

The recent rise of streaming services over traditional terrestrial television has marked a significant shift in how audiences consume sports content. This evolution is propelled by advancements in digital technology and changing viewer preferences, emphasizing the need for a more immediate and interactive broadcast experience. The stakes are high, with platforms like Peacock streaming record-breaking […]

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marketing team’s AI journey
Kickstarting a Marketing Team’s AI Journey
February 20, 2024

A marketing Team’s AI journey is necessary and critical for the success of a brand’s overall mission and execution. In the latest episode of the Marketing AI Sparkcast, host Aby Varma sits down with Daniel Englebretson, CEO of Elynox and an adjunct professor at Wake Forest University and Elon University, to discuss the evolution […]

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What Can the Major Broadcasters Learn from eSports?
July 20, 2020

Sports in America are finally resuming and Major League Baseball hopes to hit a grand slam with its return this week. But the games will have a different feeling than normal. But is this secretly a positive? It has long been said that the greatest innovation happens during moments of crisis, so will sports be […]

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Reinventing the Experience of Baseball: Salary Capped
June 29, 2020

Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week, Tyler Kern will chat with the leaders, marketers and inventors that are powering sports into the future. For many families, the summer, and especially Independence Day weekend means, loading up the family in the minivan and heading to the ballpark to […]

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Learn from Experiences in Other Industries
June 11, 2020

Cole and the Bananas’ team are constantly looking elsewhere. If you ask Cole who the organization’s competitors are, he won’t tell you the rest of the teams in the Coastal Plain League. He’ll rattle off the likes of Google, Amazon and Starbucks, because he’s not putting on a baseball game – he’s putting on an […]

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Retail From Out of Left Field: Retail Legends
March 24, 2020

Designed for retail leaders and retail lovers alike, the RETAIL Legends podcast is designed to provoke thoughts, challenge ideas, encourage growth and, most importantly, offer leadership and insight to help retailers be both prepared and proactive to retail’s always evolving and constantly demanding needs. For a good chunk of Americans, the slow trudge out […]

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Kobe Bryant, Super Bowl LIV, and Major League Baseball’s Sign-Stealing Scandal: Salary Capped
February 3, 2020

Welcome to the premier episode of Salary Capped by MarketScale. This podcast takes a look at the business side of sports. At the tip-off, host Tyler Kern paid his respects to Kobe Bryant, the basketball star who lost his life in a tragic accident on January 26, 2020. The legendary Los Angeles Laker’s death […]

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The Ramifications of the Houston Astros Cheating Scandal with John Allgood
January 23, 2020

MarketScale’s Tyler Kern was joined by the Academic Director of the Executive MS in Sports Business program at Temple University, John Allgood, to discuss the fallout of the Houston Astros’ recent cheating scandal in the world of sports business. Allgood has more than a decade of experience in professional baseball, most of it at the […]

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UPDATE: Reverchon Ballpark in Dallas Gets Another Second Chance
January 6, 2020

Reverchon Park in Dallas has been a local sports staple for 100 years, and the famous ballpark has certainly seen its share of high and low points over the years. The park has been a staple in the community since its inception. *see MarketScale’s previous Reverchon Park coverage here. The legendary field has been […]

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Using Data to Create Sports Ecosystems
November 7, 2019

Sports organizations have gotten increasingly smart about their use of data to build an ecosystem within their stadiums. This data allows for personalization and simplifies the customer experience. On this excerpt from Diving into Data, T.C. Riley explains how teams are accomplishing this and where this trend could be moving in the future. Tune […]

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Diving Into Data: Did Major League Baseball Swap the Baseballs for the Postseason?
October 16, 2019

Did Major League Baseball switch out the baseballs being used between the regular season and postseason? A number of baseball fans, stats enthusiasts, and even the St. Louis Cardinals believe the answer to that question is yes. Data guru TC Riley examined the evidence and found a compelling case to be made that a […]

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