In visual media, often times we focus on just that: the visual. But we can forget one of the most, if not the most important piece of visual media, and that’s sound. The power music and sound design has over the tone, feeling and effect of a video can’t be understated, and nowhere is this more important than the sports world. On today’s podcast, Karina Anglada (Video Editor and Producer for the Golden State Warriors) and Matthew Gutknecht (Senior Account Director of Sports Entertainment for APM Music) discussed the intersection of sports and music, how teams use varying genres and styles to not only sell their videos but for their branding, and how the emergence of digital media platforms is changing the way music and sports collaborate. We also get to hear each of their favorite videos with APM songs, and how customized and authentic sound helped create a perfect immersive experience.

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