Tech Innovations in Watching and Playing Sports Debut at Japanese Expo

MarketScale
MarketScale
Feb 27, 2018

Coming off their best Winter Olympics yet, the Sports Business Expo Tokyo is giving Japan another reason to get excited about sports. Numerous companies exhibited new technologies like AI and VR aiming to better train athletes who hope to win big in Tokyo’s 2020 Olympics and Paralympics.

AI firms like Lightz Inc., demonstrated volleyball simulations allowed for coaches and athletes to pause the action and analyze the emotional state of their fellow teammates and other relevant metrics. Further applications include utilizing AI to develop strategies and break old playing habits.

For sports fans, a variety of new ways to experience sports like sumo wrestling and soccer were on display. From 8K resolutions to virtual reality powered by motion capture, the industry is hopeful that the innovations will catch on with audiences and athletes alike. Many observers and industry insiders hope that hype for the 2020 Olympics will help power interest in sports technologies, and vice versa.

Follow us on social media for the latest updates in B2B!

Image

Latest

DXpedition
Icom Powers 3Y0K : Ham Radio’s Most Ambitious DXpedition to Remote Bouvet Island Part 1
July 11, 2025

Bouvet Island sits at the edge of the world. It is frozen, uninhabited, and almost impossible to access. Fewer people have set foot there than in space. That level of remoteness is exactly what makes it so valuable to amateur radio operators. The island ranks tenth on ClubLog’s list of Most Wanted DXCC entities,…

Read More
entrepreneurial success
The Hidden Key to Entrepreneurial Success: Build Momentum Through Personal Branding and Authentic Networking
July 10, 2025

What if the biggest pivot of your career started with a conversation?  In this episode of Professional Quotient, host Jason Winningham welcomes Fanny Dunagan, CEO and Content Strategist of PathLynks, LLC. Fanny shares her journey from high-pressure consulting in Singapore to founding her own media and branding company — and why learning to network…

Read More
Q2 2025
RM Q2 2025 Wrap Up
July 9, 2025

Rogue Marketing continues to lead with intention in a space often driven by noise. Q2 2025 reflected a strategic focus on substance, where each initiative supported long-term brand growth. The team transformed internal recognition efforts into enduring brand assets and refined event strategies through immersive, results-driven experiences. Website launches during the quarter balanced visual…

Read More
amateur radios
Hamvention Spotlight: Emergency Preparedness Led PrepHam Paul to Amateur Radios and a Rising Voice in the Field
July 9, 2025

PrepHam Paul (K5VLP) celebrated his first visit to Dayton Hamvention by marking a major channel milestone. He hosted a giveaway of the  IC-2370B mobile radio from Icom to thank viewers for helping him reach 10,000 subscribers. His passion for emergency preparedness, rooted in his experience as an Eagle Scout and later studies in emergency management,…

Read More
Related
sports agent
Software & Technology
Legendary Sports Agent Leigh Steinberg Reveals How Purpose, Trust, and Legacy Redefine Athlete Representation
May 14, 2025
england veteran series
Healthcare
Honoring Service Through Sport: The New England Veteran Series
April 25, 2025

The New England PGA REACH Foundation is opening new doors for veterans with its inspiring New England Veteran Series. Designed exclusively for those who have served, this golf tour offers competitive opportunities at premier courses across New England, blending the spirit of service with the love of the game. Veterans will not only sharpen their…

Read More
locker
Healthcare
From Metal Cubbies to Smart Lockers: The Rise of Luxury Athlete Spaces
April 17, 2025

Across college and professional sports, a new kind of competition is unfolding—one not fought on the field but in the locker rooms. As schools and teams battle for recruits, retain talent, and elevate their brand, investments in next-level athletic facilities have reached unprecedented levels. In fact, some Division I programs are now allocating millions…

Read More