The Impact of Microsoft Buying Smash.GG

 

Now that Microsoft has officially purchased esports tournament and events organizing company Smash.gg, Daniel Litwin, Host, Voice of B2B wanted to gain some insight on this industry shift. Litwin had the opportunity to chat about these recent changes with Chris Mann, SVP Gaming and Esports Division, REV/XP. So what exactly were the main motivators for Microsoft to get in on the live eSports and eSports action?

Mann feels that it makes a lot of sense for Microsoft to get involved in the space for a variety of reasons. “There are a ton of gamers out there, we know globally over 2.5 billion gamers,” Mann explained. He also noted that these numbers are likely to increase due to the pandemic requiring more people to find at home entertainment sources. “I think this is a great move by them. I think that there’s a ton of opportunity, both in operating events, but additionally the surrounding opportunity around the content that they’ll be able to generate and then broadcast out over their platforms,” Mann said.

This acquisition comes off news from earlier this year, where Microsoft ended their proprietary video game streaming platform Mixer, which started off with major moves like securing top eSports athlete Ninja for an exclusive streaming deal. All of that has now fallen through, so why would Microsoft invest in live gaming events over digital game streaming, especially after the short-lived Mixer? “I  think there were a lot of key learnings they had for Mixer. I think that goes back to having to pay talent,” Mann noted while explaining that the rumored amounts some Mixer creators were paid were extremely high, which may have increased Microsoft’s overhead too much. By acquiring Smash.gg, Microsoft won’t have to pay to program all of the content, instead they’re more of organizing the content through already establishing credible sources, which may be a more cost effective solution.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

document restoration process
AMRestore Document Restoration Process
April 16, 2024

How does advanced document recovery technology safeguard valuable business documents from severe damage, especially in emergencies involving water? Polygon’s AMRestore document restoration process provides residential and commercial content restoration, cleaning, and moving. Larry Waltemire, the Business Unit Manager of East Region at Polygon, highlights the critical stages and technological advancements in document preservation at […]

Read More
biofuel feedstock
Motor Fuels Tax Minute, Episode 43: Biofuel Feedstock
April 16, 2024

In this week’s episode of Motor Fuels Tax Minute, our hosts discuss non-tax specific permits for biofuel feedstocks.   For information or assistance, contact us. We are here to help. ©2024 Detailed Description of Weaver’s Motor Fuels Tax Minute, Episode 43 00:00:00 Emilda: Welcome to Weaver’s Motor Fuels Tax Minute, the vlog where we talk all […]

Read More
An Aging U.S. Workforce Could Be A Fruitful Operational Shift for Businesses
April 15, 2024

In a workforce landscape being shaped by inflation, supply chain evolution, geopolitical tide shifts, and rising next-gen technology, businesses are increasingly recognizing the value of integrating older, experienced workers into their labor strategies. The allure lies not only in the seasoned skills these workers bring but also in their financial independence, which often allows […]

Read More
telecom project success in healthcare
Telecom Project Success in Healthcare Usually Comes Down to Working with the Right Decision Maker
April 15, 2024

In the rapidly evolving landscape of healthcare technology, telecommunications plays a crucial role. As healthcare providers increasingly rely on digital solutions—from telemedicine to electronic health records—telecom companies are finding new opportunities and challenges in this sector. Successfully implementing telecom projects in healthcare requires a nuanced understanding of the industry’s legacy communications infrastructure, unique demands […]

Read More