Three Perspectives on How Major League Baseball Can Reverse its Sagging Popularity

Baseball has occupied an important place in the fabric of American society for well over a century. The game carries a strong sense of history and nostalgia for many of us, conjuring memories of playing catch in the yard or passing through the turnstiles to see the outfield grass for the first time.

As the popularity of baseball has waned in recent years, it’s fair to wonder whether the nostalgia the game carries currently outweighs the relevance of its on-field product. In an effort to reduce the trend of declining viewership and flagging interest, Major League Baseball has begun experimenting with different solutions to make the game more entertaining for a 21st century audience.

MarketScale sourced the thoughts of three experts with differing perspectives on the game to give us their take on how baseball should evolve.

Kevin Davidson is the CEO of DS Sports Ventures, LLC, the company that launched BaseballCloud in 2017. BaseballCloud is a technology platform that provides data to baseball and softball coaches across the country. He says that technology is necessary to push the game forward, even if it comes with some growing pains.

Kimberley Ring of Ring Communication brings a different perspective to the table, offering Major League Baseball some valuable advice when it comes to understanding their customer’s journey to the product. Kimberley asks Major League Baseball to consider questions that we frequently think about more when it comes to retail customers. However, these questions are especially pertinent to baseball as it sells itself to a new generation of fans.

Sports betting has provided fans with a new and exciting way to engage with the sports they love. Chris Bevilacqua, the CEO of SimpleBet, says that the growth of this market gives baseball an avenue to engage fans with each pitch and swing of the bat.

More Stories Like This:

History of Baseball in Savannah

How Sports Betting Took the U.S. by Storm

Follow us on social media for the latest updates in B2B!

Image

Latest

data center construction
Data Center Construction Demands Are Surging But Power, Permitting, and Planning Are Holding It Back
April 1, 2025

Explosive demand for artificial intelligence, cloud services, and low-latency connectivity is reshaping the landscape for data center construction in the U.S. With hyperscalers and enterprises alike racing to deploy infrastructure closer to end users, new builds are increasingly challenged by the need for high-capacity power, complex permitting, and skilled labor. According to CBRE, U.S….

Read More
intelligent audio systems
Redefining Security: The Critical Role of Voice in Intelligent Audio Systems
April 1, 2025

In the world of security technology, vision has long taken precedence—cameras, analytics, and access control have dominated the conversation. But what if we’ve been underestimating our oldest, most human sense of communication: voice? The rise of intelligent audio in security systems marks a turning point in how we protect spaces and people, shifting from passive…

Read More
How PSA is Empowering Integrators to Navigate AI, Mobile Credentials, and Modern Business Challenges?
April 1, 2025

As the security integration industry contends with rapid technological advancement and increasing business complexity, many integrators are looking for the tools, training, and guidance to keep pace. At the center of this evolution is AI—transforming not just the products integrators deploy but also the way they operate their businesses. Meanwhile, the shift to mobile credentials…

Read More
biometric face authentication
Biometric Face Authentication Moves from High-Security to High-Convenience
April 1, 2025

Facial recognition technology has long hovered on the fringe of mainstream adoption, promising futuristic solutions but often shackled by high costs, limited applications, and public skepticism. In 2024, however, a pivotal shift is underway. Thanks to advances in edge devices, reduced price points, and changing attitudes toward digital identity, biometric face authentication is now…

Read More