Trade Shows Are Back, and That Means Quality Connections for Fitness Vendors

 

Key Points:

  1. For EGYM, the virtual trade show experience is efficient but lack the interpersonal experience you get from see old friends, colleagues, and fitness vendors at in-person trade shows.
  2. A smaller trade show at IHRSA 2021 has helped EGYM connect with more potential buyers.
  3. The small trade show size has led to more quality discussions between EGYM and clients about their products, and how they can impact potential clients’ businesses.

Commentary:

The past year and a half has been a tough one for trade shows, with very few if any taking place across the country. For many who attended IHRSA 2021, being able to participate in an in-person trade show was almost like going to a trade show for the first time again. One company in the larger fitness space, EGYM, was excited to be back in the trade show setting, solely due to the close interpersonal connections that they value within their company, according to North America EGYM General Manager Dana Milkie. MarketScale’s Justin Honore talked with Milkie about that feeling of returning to in-person trade shows and how IHRSA 2021 has been a perfect place to speak with quality fitness vendors about their Fitness Hub technology.

Abridged Thoughts:

Zoom meetings have allowed us to be more efficient, but they have also created this distance that we have between people being back in person. Being able to hug people, like our CEO likes to call us the hugging company.

The ability to see old friends, people that you have known for years and actually hug them, say “hi” and connect that way is, you know, it feels so good. Seeing old friends and many new friends is a big part of trade shows. But let’s be honest, the most important thing is the product that is being showcased.

Follow us on social media for the latest updates in B2B!

Image

Latest

No Fail Trust Methodology
Empowering Teams with the No Fail Trust™ Methodology: Insights From U.S. Air Force Pilot Jason O. Harris
February 7, 2025

On this episode of the Through the Storm podcast, Dr. Travis Hearne speaks with Retired U.S. Air Force Pilot, Global Keynote Speaker, and all-around badass, Jason O. Harris. Lieutenant Colonel Jason Harris is a highly sought-after keynote speaker, best-selling author, expert thought leader, and professional pilot. As a fourth-generation military member, Jason’s distinguished career…

Read More
The Art of Communication in Disaster Recovery: Building Trust and Delivering Results
The Art of Communication in Disaster Recovery
February 6, 2025

In this episode of Inside Restoration and Recovery, host Martha Lewis sits down with Chris Matthews, Regional Director for Large Loss at BMS CAT, to explore the critical role of communication, preparation, and adaptability in disaster recovery. Chris shares his personal journey in the restoration industry, including his passion for helping clients during their…

Read More
women’s health
AI and Advocacy Unite: Tackling Women’s Health Disparities with Hologic Mia Keeys
February 5, 2025

Women’s health remains a critical issue globally, with alarming disparities in access and outcomes. A new survey from Hologic and Gallup reveals that while nearly 90% of women recognize the importance of health screenings, less than half undergo them consistently due to barriers like cost, time, and anxiety. The stakes are particularly high in…

Read More
toast
The Framework Series Advantage: Using Toast to Visualize and Refine Business Processes
February 5, 2025

Most organizations face challenges when aligning teams on processes and strategies. According to a 2021 McKinsey Global Survey, fewer than one-third of companies successfully improve performance and sustain those improvements over time, often due to a lack of employee engagement and poor execution. The key to overcoming this? A simple exercise involving sticky notes and…

Read More