Articles by tag: fitness
Key Points: For EGYM, the virtual trade show experience is efficient but lack the interpersonal experience you get from see old friends, colleagues, and fitness vendors at in-person trade shows. A smaller trade show at IHRSA 2021 has helped EGYM connect with more potential buyers. The small trade show size has led to more […]
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Cargomatic
Staying Fit On The Road: Careers On The Move
“As I PT, I’m sitting there saying ‘For a lot of these drivers, poor health was really the underlying reason why they were in the clinic in the first place,’” Manera said. “As I got to learn more and more about their lifestyle and the struggles they go through on a day-to-day basis out on […]
Hospitality
How Can Digital Transformation Save the Fitness Industry?
The COVID-19 Pandemic impacted many industries, but perhaps none more so than the fitness industry. With in-person workouts out of the question, gyms had to get creative. But, not all gyms survived, with some gyms declaring bankruptcy. As the economy opens up, will gyms return to in-person, or will a hybrid model of workouts dominate? […]
Business Services
Strategies for Reopening Gyms In A Hybridized Fitness Landscape
The COVID-19 pandemic impacted many industries, but the fitness industry might have got it the worst. Though many gyms pivoted to online classes and lessons, the impact of losing in-person workouts might reverberate for some time. But, as the economy starts to reopen, what are some of the things fitness brands did right and wrong […]
Healthcare
Kentucky Mens Basketball Locks in a New Recovery Technology Partner
Athletes push their bodies to the limits, needing the best options for recovery. Technology is now revolutionizing this. Hyperice offers percussion technology to relieve muscle pain, stiffness, and soreness. After working with the NBA and other professional leagues, the company announced its first collegiate partnership with Kentucky. The brand believes this will be a “platform to jump […]
Building Management
Fitness Professional Brett Larkin Unpacks New Gym Mask Mandates: Business Casual
Gyms were particularly hard hit by the coronavirus pandemic. By nature, the facilities share space and touchpoints in high frequency. But gyms are still looking to bounce back. Planet Fitness CEO, Chris Rondeau, recently announced a required mask mandate to quell gym-goer anxiety. Still, the polls show that customers are cautious, with 75% of Americans […]
Sports & Entertainment
Gym Owners Share Strategies for Reopening in the Wake of COVID-19
As cases of COVID-19 continue to pop up throughout the United States and elsewhere, gyms are being forced to reckon with a difficult question – how can they reopen and provide their customers with the health and wellness experience they’re after without putting them at risk? MarketScale sourced fitness professionals Kelly Bryant, Founder of […]