Kentucky Mens Basketball Locks in a New Recovery Technology Partner

 

Athletes push their bodies to the limits, needing the best options for recovery. Technology is now revolutionizing this. Hyperice offers percussion technology to relieve muscle pain, stiffness, and soreness. After working with the NBA and other professional leagues, the company announced its first collegiate partnership with Kentucky. The brand believes this will be a “platform to jump off in the world of the NCAA.”

Hear what Daniel Litwin and Tyler Kern have to say about this exciting news for fitness tech companies. Will this lead to the prevalence of this technology and more fruitful partnerships?

  • Hyperice, known for its Hypervolt percussive therapy massager, secured its first NCAA partnership.
  • Partnerships with the NBA have led to sideline use of Hyperice’s technology.
  • The opportunities presented through sideline and in-game partnerships spells optimism for fitness tech.

Follow us on social media for the latest updates in B2B!

Latest

Simply Shipped: How Technology Accelerates Logistics Engines
September 30, 2022
 Since the COVID-19 pandemic erupted, we have constantly been hearing about supply chain shortages and backups causing delays in product deliveries in multiple sectors. Sanil Mahajan, Global Head – Read more
Beyond the Concept: Managing the Risk of Using Out-of-Date Parts and Products in a Facility
September 30, 2022
 Facilities can ill afford to have equipment go down with today’s supply chain challenges. Lost hours could quickly become lost days if a replacement is unavailable. Sam Cafferata, Principal Engineer Read more
Highlights of the 2022 Battery Show
The Most POWERFUL Conference of the Year, The Battery Show 2022
September 30, 2022
Grant Harrell, host of Are We There Yet? had the pleasure of attending Informa Markets’ The Battery Show in Novi, Michigan from September 13-15, 2022. The show featured the latest trends and topics Read more