Kentucky Mens Basketball Locks in a New Recovery Technology Partner

 

Athletes push their bodies to the limits, needing the best options for recovery. Technology is now revolutionizing this. Hyperice offers percussion technology to relieve muscle pain, stiffness, and soreness. After working with the NBA and other professional leagues, the company announced its first collegiate partnership with Kentucky. The brand believes this will be a “platform to jump off in the world of the NCAA.”

Hear what Daniel Litwin and Tyler Kern have to say about this exciting news for fitness tech companies. Will this lead to the prevalence of this technology and more fruitful partnerships?

  • Hyperice, known for its Hypervolt percussive therapy massager, secured its first NCAA partnership.
  • Partnerships with the NBA have led to sideline use of Hyperice’s technology.
  • The opportunities presented through sideline and in-game partnerships spells optimism for fitness tech.

Follow us on social media for the latest updates in B2B!

Latest

NAB Pulls the Plug on This Year’s Show, Attendees Have Mixed Reactions
September 17, 2021
The Pro AV world was taken by surprise with the cancellation of NAB this October with concerns around COVID's persistent waves and the financial viability of still holding the show. The organization did make sure Read more
What is Pushing Modular Buildings Practices Through the Roof?
September 17, 2021
 Modular construction has grown tremendously in the past few years, leading many to believe it's a new innovation in the building industry. In reality, it has been around for quite awhile, but has Read more
The Experience Evolution: Prep the Halls—2021 Holiday Shopping Trends and Tips
September 17, 2021
   Did the pandemic rewrite the rules for the holiday shopping season? Is there even a rulebook anymore? As consumers look to engage with their favorite brands across all channels this upcoming Read more