Articles by tag: sponsorship
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When Organizations Invest in Preventative Security Measures, They Can Secure Liability Protections
The kind of news that is delivered everyday serves as a grim reminder of the escalating violence across the U.S. Evidently, the need for proactive measures to ensure safety has never been more pressing. Such violence is not limited to any particular locale. It’s actually permeating in so many different areas once considered […]
VuWall’s Security Features Utilize AV Over IP to Meet Workplace Security Demands
The significant shift in security demands has seen modest operation centers evolve into larger, more intricate spaces. This change isn’t just a nod to expansion but underscores the demand and importance of comprehensive security in modern businesses. Then enter AV over IP solutions, which replaces the old-fashioned bulky matrix switchers and provides a decentralized […]
GSX 2023: The Present And Future Of Cybersecurity Architecture With Johnson Controls
In today’s rapidly evolving technological landscape, the integration of security systems and cybersecurity architecture is paramount for businesses. Johnson Controls, one of the biggest security system integrators in North America, recognizes the challenges faced by organizations in ensuring the reliability and uptime of their security investments. With the rise of connected devices, cybersecurity threats have […]
Kwik Trip’s Recent NIL Sponsorship Shows How NIL Is For More Than Just Student Athletes
Kwik Trip’s recent NIL sponsorship is opening new territory for college students. College athletics have long been a major factor for universities to attract attention, alumni donations, and brand loyalty. However, that’s shifting now since the advent of Name, Image, and Likeness (NIL) regulations in 2021, granting college athletes the long-overdue right to […]
Why Stadium Naming Rights are a Brand’s Winning Ticket for Building Revenue, Community
As revenue flows in for professionals sports, for the team owners and decision makers in the industry, sports is getting equally more expensive. Just look at the lucrative salary cap increases across major sports due to an increase in earned revenue. Most recently, the NFL announced that they plan to raise their salary cap to […]
One NASCAR Driver’s Key to Success? Kindness
Greg Crumpton lives by a simple mantra: Relationships drive business. Each week on Straight Outta Crumpton, Crumpton dives into the lost art of networking and speaks with the biggest influencers in business services to learn how they build, nurture and value their professional relationships. On this episode of Straight Outta Crumpton, Host Tyler Kern and Greg […]
NASCAR’s Landon Cassill Becomes First Driver To Be Paid In Crypto
“It doesn’t surprise me that Landon’s the first one, because I think he thinks about partnership marketing and how to be relevant to the brand.” The NASCAR and cryptocurrency worlds are converging around a crypto-asset trading platform, adding a professional racer to the shortlist of professional athletes paid in crypto, and the first NASCAR driver […]
Kentucky Mens Basketball Locks in a New Recovery Technology Partner
Athletes push their bodies to the limits, needing the best options for recovery. Technology is now revolutionizing this. Hyperice offers percussion technology to relieve muscle pain, stiffness, and soreness. After working with the NBA and other professional leagues, the company announced its first collegiate partnership with Kentucky. The brand believes this will be a “platform to jump […]