Articles by tag: sponsorship
Kwik Trip’s recent NIL sponsorship is opening new territory for college students. College athletics have long been a major factor for universities to attract attention, alumni donations, and brand loyalty. However, that’s shifting now since the advent of Name, Image, and Likeness (NIL) regulations in 2021, granting college athletes the long-overdue right to […]
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Sports & Entertainment
Why Stadium Naming Rights are a Brand’s Winning Ticket for Building Revenue, Community
As revenue flows in for professionals sports, for the team owners and decision makers in the industry, sports is getting equally more expensive. Just look at the lucrative salary cap increases across major sports due to an increase in earned revenue. Most recently, the NFL announced that they plan to raise their salary cap to […]
Business Services
One NASCAR Driver’s Key to Success? Kindness
Greg Crumpton lives by a simple mantra: Relationships drive business. Each week on Straight Outta Crumpton, Crumpton dives into the lost art of networking and speaks with the biggest influencers in business services to learn how they build, nurture and value their professional relationships. On this episode of Straight Outta Crumpton, Host Tyler Kern and Greg […]
Sports & Entertainment
NASCAR’s Landon Cassill Becomes First Driver To Be Paid In Crypto
“It doesn’t surprise me that Landon’s the first one, because I think he thinks about partnership marketing and how to be relevant to the brand.” The NASCAR and cryptocurrency worlds are converging around a crypto-asset trading platform, adding a professional racer to the shortlist of professional athletes paid in crypto, and the first NASCAR driver […]
Healthcare
Kentucky Mens Basketball Locks in a New Recovery Technology Partner
Athletes push their bodies to the limits, needing the best options for recovery. Technology is now revolutionizing this. Hyperice offers percussion technology to relieve muscle pain, stiffness, and soreness. After working with the NBA and other professional leagues, the company announced its first collegiate partnership with Kentucky. The brand believes this will be a “platform to jump […]
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Segmentation in Healthcare Cybersecurity Boils Down to Securing the Network and Protecting Patients
As healthcare institutions increasingly digitize their operations, the vulnerability of their networks to cyber breaches has highlighted the urgent need for robust cybersecurity measures. A recent Experts Talk discussion on cybersecurity risks in healthcare explores the pivotal role of network segmentation in fortifying these efforts. With patient data and healthcare service continuity at stake, […]
Global Collaboration Drives Sustainable Maritime ESG Practices
Amidst the vast expanse of the maritime industry, a new wave is cresting—the wave of environmental, social, and governance (ESG) imperatives. From reducing carbon footprints to fostering social equity, maritime entities are grappling with the complexities of sustainability like never before. As the global focus sharpens on ESG practices, the maritime sector finds itself […]
Network Segmentation: The First Line of Defense in Healthcare’s Cybersecurity Battle
Recent cyberattacks, including a major incident at Change Healthcare, have highlighted severe vulnerabilities in healthcare systems, propelling cybersecurity to a critical concern across the industry. In particular, the lack of network segmentation has exposed healthcare infrastructure to increased risk, affecting essential services and compromising patient care. As healthcare institutions continue to integrate more digital […]
Investing in Water Quality: Florida Takes a Proactive Strategy for Sustainable Infrastructure
Amid a national conversation on infrastructure and environmental sustainability, Florida positions itself at the forefront with a significant financial commitment to investing in water quality. Governor Ron DeSantis’s recent announcement of a $1.5 billion investment, focusing heavily on the iconic Everglades Restoration Project, comes at a critical time. As Florida’s population continues to swell, […]