Articles by tag: nba
The corporate world landscape is evolving rapidly and it is where the pressures of performance, how to navigate leadership, and personal growth intersect with the complexities of a digitally dominated world. It is also why now the conversation around effective leadership has never been more pertinent. As industries grapple with unprecedented challenges—from technological disruption […]
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NBA Faces Dilemma: Ja Morant’s Latest Firearm Incident
In a startling turn of events, the Memphis Grizzlies’ rising star, Ja Morant, finds himself embroiled in controversy once again. Just months after a highly publicized incident where he brandished a firearm in a video posted on social media, Morant has seemingly repeated his behavior. Sports enthusiasts and fans of the NBA are left questioning […]
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Can Applying Physics Theory to Basketball Give Teams An Edge? Expert Opinion On The Science
A team of physicists at Cornell University think they are onto something that will change the game of basketball forever. Led by graduate student Jaron Barron, the team has been working on a revolutionary approach to the game by applying density-functional fluctuation theory (DFFT), a physics theory. Their data model shows that this strategy […]
Game Changers- Episodes, Season 1
Outlining the Future of the Harlem Globetrotters While Honoring its Roots
The role in which The Harlem Globetrotters played in the desegregation of sports, especially in the NBA, cannot be understated. In 1948 and 1949, The Globetrotters stunned the sports world by twice defeating the World Champion Minneapolis Lakers of the NBA. Many of basketball’s most famous names, from Wilt Chamberlain to Fred’ Curly’ Neal […]
Game Changers- Episodes, Season 1
The Road to Becoming a Maverick of Sponsorships
Corporate sponsorships have been a key source of revenue for professional sports teams. However, the era of buying a sign is no more. Now, it’s all about the experience. Game Changers host Katie Steinberg chatted with Michael Mattocks, Senior Director of Corporate Sponsorships for the Dallas Mavericks, to get his insights. Mattocks has a unique career […]
Game Changers - Bonus Clips
What Makes an NBA Sponsorship a Slam Dunk?
If you have turned on an NBA game these past couple of seasons one thing has probably caught your eye on players jerseys in fact might have even prompted you to pull out your phone and do a quick Google search. Those patches….. team sponsors similar to what see you in Nascar and soccer […]
Healthcare
Kentucky Mens Basketball Locks in a New Recovery Technology Partner
Athletes push their bodies to the limits, needing the best options for recovery. Technology is now revolutionizing this. Hyperice offers percussion technology to relieve muscle pain, stiffness, and soreness. After working with the NBA and other professional leagues, the company announced its first collegiate partnership with Kentucky. The brand believes this will be a “platform to jump […]