The Road to Becoming a Maverick of Sponsorships

Corporate sponsorships have been a key source of revenue for professional sports teams. However, the era of buying a sign is no more. Now, it’s all about the experience. Game Changers host Katie Steinberg chatted with Michael Mattocks, Senior Director of Corporate Sponsorships for the Dallas Mavericks, to get his insights.

Mattocks has a unique career path. His fascination with the NBA was always a big part of his life, but he didn’t know it could be his job. After spending 15 years in the legal field, he made a phone call to the Mavericks that would change his life.

“I spoke to the head of HR to get some information on how to work there. He explained for an hour how teams are set up and recommended corporate sponsorship,” Mattocks explained.

That fateful conversation turned into a job interview and a career. He’s been with the company 17 years, and a lot has changed. “The sponsorship things we did 15 years ago, we don’t do at all now. Now, it’s about getting that one thing you can buy—the excitement of being at a game,” Mattocks said.

With the influx of technology and social media, sponsorship opportunities evolved. “The experience of the sound and feel of the game and melding that with a sponsorship brand integration generates affinity and excitement,” Mattocks noted.

Everything digital is also trackable and measurable, so sponsors understand the impact. One example Mattocks shared was the Mavericks partnership with Texas Oncology. “Patients came and told their stories, interacting with players. Seeing that is the best part of the job.”

On the Next Episode of Game Changers:

Host Katie Steinberg will be sitting down with CFL and NFL Hall of Famer Warren Moon. The duo will discuss how athletes navigate their post-playing careers, debate whether or not there is enough talent coming out of college to support an ancillary league like the XFL, and how philanthropy has affected Moon’s second half act.

Follow us on social media for the latest updates in B2B!



sustainable building practices
Galvanized Steel Leads the Way in Sustainable Building Practices From Cost Savings to Environmental Benefits
April 22, 2024

As the construction industry navigates the complexities of sustainability and economic pressures, the role of galvanized steel has become increasingly pertinent in sustainable architecture. This material, celebrated for its durability and low environmental impact, is gaining attention amid global steel market fluctuations and rising demands for sustainable building practices. With significant shifts in manufacturing […]

Read More
Edge AI
The Winning Combination in Edge AI is Combining Cutting-Edge Hardware with Smart Software
April 22, 2024

As the world heads towards a technology-driven future, the integration of AI and edge computing is proving to be a game changer, particularly in the realm of IoT. These innovations are making it possible to process and analyze data where it’s collected, drastically reducing latency and enhancing real-time decision-making capabilities. The burgeoning field of […]

Read More
cloud environments
Rethink Everything: Modern Cloud Environments Demand a Fusion of New Security Architectures, Continuous Education and Educated Partnerships
April 22, 2024

As businesses increasingly transition to cloud environments, the conversation around cybersecurity has become more crucial. The shift from on-premise to cloud-based infrastructures offers notable benefits like scalability and cost savings, yet it introduces unique challenges and complexities in security management. The stakes are high, with a significant rise in cyber threats exploiting the vulnerabilities […]

Read More
Bullying, Suicide, and Society The Unseen Crisis in K-12 Education
April 22, 2024

In a recent episode of the Secured podcast hosted by Mike Matranga and Mike Monsive of ASAP Security Services, the tragic case of a transgender student named Nicks Benedict from Oklahoma grabbed national attention. Benedict, a 16-year-old who identified with he and they pronouns, died by suicide after a bullying incident at school. The […]

Read More