What Makes an NBA Sponsorship a Slam Dunk?

KS
Katie Steinberg
Oct 5, 2021
Corporate Sponsorship Dallas Mavericks nba sponsorships Sports Sponsorship
Share this post

 

If you have turned on an NBA game these past couple of seasons one thing has probably caught your eye on players jerseys in fact might have even prompted you to pull out your phone and do a quick Google search. Those patches….. team sponsors similar to what see you in Nascar and soccer and it is a new way the NBA has engaged with their sponsors. On an upcoming episode of Game Changers, host Katie Steinberg speaks with Mike Mattocks the Director of Corporate Sponsorships with the Dallas Mavericks about that very topic as well as how teams can keep sponsors engaged during good and bad times as well as Mattocks journey from lawyer to the Dallas Mavericks.

Follow us on social media for the latest updates in B2B!

Image

Latest

Care Anywhere: The Journey Begins
Care Anywhere: The Journey Begins
September 18, 2024

In the inaugural episode of Care Anywhere: The Global Health Workforce Podcast, host Lea Sims, CMO of CGFNS International, Inc., introduces the organization’s mission to address global healthcare workforce challenges. Joining the discussion are Dr. Peter Preziosi, President and CEO of CGFNS International, Inc., and Julia To Dutka, Chief of the CGFNS Global Health Workforce…

Read More
revolutionizing drug development
Revolutionizing Drug Development: The Patient Voice is Leading the Way!
September 18, 2024

Revolutionizing drug development is pivotal in today’s healthcare landscape, particularly as the patient voice grows louder and more influential in shaping therapies. The latest episode of Healthcare Rethink, a FinThrive podcast, looks at this transformative trend. In an engaging discussion, host Brian Urban welcomes Wendy Erler, the VP of Global Patient Experience at Alexion…

Read More
we matter
We All Deserve to Feel We Matter: Insights from Stephen “Shed” Shedletzky
September 17, 2024

In today’s fast-paced business environment, ensuring we matter at work is more important than ever. Research reveals that an employee’s relationship with their boss can impact their well-being more than their doctor or spouse, proving that leaders play a crucial role in shaping an environment where we matter. Stephen “Shed” Shedletzky, a Leadership Expert…

Read More
brand-agency
The Future of Brand-Agency Dynamic in the Age of AI
September 17, 2024

Hosted by Aby Varma, founder of Spark Novus, this episode of The Marketing AI SparkCast features David DeWolf, CEO of Knownwell. They discuss how AI reshapes brand-agency relationships, blending human creativity with AI’s efficiency to manage agency collaborations. In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus—a company that…

Read More
Related
career transitions
Software & Technology
Navigating Career Transitions: Insights from Dr. Jamil Northcutt
September 11, 2024
Marques Colston
Healthcare
Marques Colston’s Evolution From Underdog to Adapting and Thriving in Professional Football
August 21, 2024

The world of professional sports offers some of the most inspiring stories of players who rise from obscurity to legendary status. One such tale is that of Marques Colston, whose journey spans from a small school football player to a 10-year veteran with the New Orleans Saints. As the NFL season kicks off, Colston’s…

Read More
Emmett Gill discusses mental health
Healthcare
Athlete Mental Health and Advocacy Requires Several Steps of Strategizing
August 21, 2024

Mental health is finally taking center stage in the world of sports, making the conversation around student-athletes and their well-being becoming more important than ever. With athletes increasingly opening up about their struggles, the question of how to navigate mental health while striving for peak performance is pertinent. However, there are some athletes who…

Read More