Transforming A NASCAR Track For A Fooball Field
In just 19 days, the Bristol Motor Speedway transformed from a NASCAR track to a football field for college football’s “biggest game ever.” The 153,000-seat motor truck underwent a massive conversion to host the game between Tennesse and Virginia Tech. The “Battle at Bristol” made up for the distance between the stands and field with a 30×63 foot video display suspended over the field. The event set a new record for attendance at a college football game, the culmination of nearly 3 years of careful planning. A second game took place just a week later, and both fans and sports officials seem eager to continue the experiment.
Adapting the SLR Magic of Anamorphic Filmmaking to the Panasonic Lumix Ecosystem Creates Endless Filmmaking Possibilities
The Panasonic Lumix System revolutionized independent filmmaking through the convergence of a handheld DSLR style body, larger than video camera sensors for a narrow depth of field, and the versatility and utility of interchangeable lenses. By being mirrorless and with the use of adapters, a broad gamut of vintage and modern lenses became available for […]
AV is Bridging the Gap Between the Real World and the Metaverse at Industry Conferences
How is AV helping bridge the gap between the real world and the metaverse? Some of the best examples can be seen in the midst of large-scale trade shows and industry events. For example, ETHDenver, an annual blockchain conference held in Denver, Colorado, hosts more than 20,000 technologists every year to innovate and develop […]
Why Authentic Content Should Be at the Forefront of Your Company’s Marketing Strategy
Media today is the most powerful it’s ever been, and with the introduction of new channels to consume it daily, the consumer can become easily overwhelmed with a plethora of choices. How does your channel stand out? Authentic media might be the clickbait. With the likes of TikTok, YouTube, and streaming services like Spotify, […]