Transforming A NASCAR Track For A Fooball Field
In just 19 days, the Bristol Motor Speedway transformed from a NASCAR track to a football field for college football’s “biggest game ever.” The 153,000-seat motor truck underwent a massive conversion to host the game between Tennesse and Virginia Tech. The “Battle at Bristol” made up for the distance between the stands and field with a 30×63 foot video display suspended over the field. The event set a new record for attendance at a college football game, the culmination of nearly 3 years of careful planning. A second game took place just a week later, and both fans and sports officials seem eager to continue the experiment.
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Why Authentic Content Should Be at the Forefront of Your Company’s Marketing Strategy
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