Transforming A NASCAR Track For A Fooball Field

In just 19 days, the Bristol Motor Speedway transformed from a NASCAR track to a football field for college football’s “biggest game ever.” The 153,000-seat motor truck underwent a massive conversion to host the game between Tennesse and Virginia Tech. The “Battle at Bristol” made up for the distance between the stands and field with a 30×63 foot video display suspended over the field. The event set a new record for attendance at a college football game, the culmination of nearly 3 years of careful planning. A second game took place just a week later, and both fans and sports officials seem eager to continue the experiment.

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security
Securing the Future: AtlasIED Unveils Advanced Security Audio Solutions at ISC West 2025
July 19, 2025

At ISC West 2025, AtlasIED is set to make waves once again—this time with a seamless blend of legacy expertise and forward-thinking innovation. As security demands evolve to encompass smarter, more communicative environments, the company’s unveiling of a VoIP commercial-grade doorbell is more than a product launch—it’s a nod to the increasingly interconnected nature of…

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audio
Innovation That Listens: AtlasIED’s Product Favorites Reflect Audio Evolution
July 19, 2025

In the world of commercial audio, true innovation often hides in plain sight—camouflaged as a rock or embedded seamlessly in a ceiling. At AtlasIED, favorite products like the Atmosphere AZMP series and the discreet yet powerful AS Series outdoor speakers speak volumes about the company’s engineering focus: smart design meets acoustic excellence. These aren’t just…

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work
The Soundtrack of Productivity: What AtlasIED Pros Play While They Work
July 18, 2025

At AtlasIED, where sound is the business, it’s no surprise that the background noise of the workplace is as diverse as the employees themselves. From jazz and classical to country and hard rock, team members curate their own personal soundscapes to fuel focus and creativity. Some opt for instrumental tunes to maintain mental clarity, while…

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AI
AtlasIED Behind the Scenes: Redefining Support with AI and Human Assistants
July 18, 2025

In the age of AI, the question isn’t whether technology can replace humans—it’s whether it should. At AtlasIED, that debate goes beyond the theoretical, delving into how businesses can balance the efficiency of AI with the empathy and nuance of human touch. While AI assistants offer lightning-fast scheduling and data retrieval, human assistants bring judgment,…

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