Watch: Budweiser Announces Global Campaign for the FIFA World Cup

The 2018 FIFA World Cup is coming to Russia in June. To kick off the excitement, Budweiser announced their global “Light Up the FIFA World Cup” Campaign. According to the press release, the campaign “encapsulates the unparalleled euphoric energy of the world’s biggest sporting event and Budweiser’s passion for energizing fans.”

Interactive elements include 8 million noise-activated Red Light Cups that light up in response to fan cheering, and a variety of integrated experiential, digital and social programs. It will launch in more than 50 countries. Our campaign is the largest in our company’s history, and it demonstrates how we are bringing together fans from around the world over beer and their shared passion for football.

Follow us on social media for the latest updates in B2B!

Image

Latest

bioprocessing bags
BioMark Bags™: FDA-Compliant and Customizable Bioprocessing Bags for Secure Fluid Handling
October 10, 2024

In the demanding world of pharmaceuticals and life sciences, precision and compliance are critical. Benchmark Products leads the industry by providing high-quality, regulatory-compliant cleanroom solutions. Among those is it’s BioMark Bags™. These single-use bioprocessing bags tailored for the pharmaceutical industry, feature Renolit 9101 film for durability and chemical resistance. The bags have a 5-layer structure, offering…

Read More
eVTOL certification
Safran’s AI, Telemetry, and Data Precision Pave the Way for eVTOL Certification
October 10, 2024

The electric vertical takeoff and landing (eVTOL) industry is set to transform urban transportation by addressing congestion and promoting sustainable travel options. Experts predict the global eVTOL market will surge to $39 billion by 2033, with a compound annual growth rate (CAGR) of 36.8% over the next decade. This rapid expansion is fueled by…

Read More
Matty Mo
Society is Changing, Art is the Answer with The Most Famous Artist, Matty Mo
October 10, 2024

Art has long been a tool for self-expression, but what if it could also revitalize entire communities? Matty Mo, popularly known as “The Most Famous Artist,” has taken on this challenge through his latest project, Art City. With a unique blend of creativity and entrepreneurship, Mo’s work aims to breathe new life into small…

Read More
intent
Thriving with Intent with Lauren Weggeman | Ep. 15 | Growthwell with Josh Byrd
October 10, 2024

The demands of today’s professional world have made work-life balance a vital conversation, especially for executives juggling career success and personal fulfillment. A recent study revealed that 77% of professionals experience burnout at some point, underscoring the need for living with clear intent. But how do successful executives maintain balance and prevent burnout? How…

Read More