Watch: Budweiser Announces Global Campaign for the FIFA World Cup
The 2018 FIFA World Cup is coming to Russia in June. To kick off the excitement, Budweiser announced their global “Light Up the FIFA World Cup” Campaign. According to the press release, the campaign “encapsulates the unparalleled euphoric energy of the world’s biggest sporting event and Budweiser’s passion for energizing fans.”
Interactive elements include 8 million noise-activated Red Light Cups that light up in response to fan cheering, and a variety of integrated experiential, digital and social programs. It will launch in more than 50 countries. Our campaign is the largest in our company’s history, and it demonstrates how we are bringing together fans from around the world over beer and their shared passion for football.
Latest
Boxx Modular’s New Branch in Atlantic Canada: A Strategic Move for Construction Innovation
In an era where construction innovation is reshaping the industry, modular construction’s growth continues to rise. In this episode of Built Modular, Boxx Modular’s strategic expansion into Moncton, Atlantic Canada takes center stage. Host Gabrielle Bejarano welcomes Charles Landry and Ray Girouard to explore the implications of this venture. Bejarano, Landry, and Girouard discuss […]
VC Investment Valuations Podcast
In this episode of The Alternative Edge, a Weaver: Beyond the Numbers Podcast, host Becky Reeder, an audit partner and co-leader of the alternative investments practice at Weaver, engages with Sindhu Rajesh, an Alternative Investment Services Partner with Weaver. They unpack the complexities of venture fund valuations, offering critical insights into industry dynamics and best […]
The Role of VR and AR in Attractions and Enterprise Applications
In this Pro AV Today soundbite from Dan O’Brien of HTC VIVE, the conversation centered on the significant role of Virtual Reality (VR) and Augmented Reality (AR) in attractions and enterprise applications. O’Brien highlighted the critical need for durable hardware design, tailored to withstand extensive use in location-based entertainment (LBE) operations. Unlike consumer-grade VR headsets, […]
