WATCH: How ESPN and College Football Playoffs are Saving Postseason Bowl Games

With playoffs crowding them out of the spotlight, smaller bowl games have recently faced a tough decision. Attendance has dropped, costs have grown, and there are few solutions in sight. Three non-profit bowl games decided to cancel, leading to for-profit groups like ESPN purchasing them to bolster viewership. Schools rely on lower-tier bowl games for major profits, with about $517m in profits last year. By owning them directly, ESPN can avoid broadcasting disputes and scale up their viewership and promotion, meaning profits for both ESPN and the schools involved.

Follow us on social media for the latest updates in B2B!


How Teach for America Brings Diversity in Education to Houston Schools
August 12, 2022
Teach for America has been a cornerstone in creating more educators for the nation. The nonprofit founded in 1989 operates in more than two dozen regions across the country and introduces commitment Read more
The Tips Restaurants Need to Avoid Scammers and Extortionists
August 12, 2022
If restaurants didn’t already have enough to deal with during this pandemic, scheming scammers have cooked up an elaborate plot to target them with negative reviews. According to CBS News, there’s Read more
US Inflation Forecasts Marked Higher for 2023, Survey Shows
August 12, 2022
(Bloomberg) -- Economists boosted their inflation estimates for each quarter in 2023, a potentially worrying sign for Federal Reserve policymakers trying to keep price expectations anchored. The personal Read more