WATCH: How ESPN and College Football Playoffs are Saving Postseason Bowl Games

With playoffs crowding them out of the spotlight, smaller bowl games have recently faced a tough decision. Attendance has dropped, costs have grown, and there are few solutions in sight. Three non-profit bowl games decided to cancel, leading to for-profit groups like ESPN purchasing them to bolster viewership. Schools rely on lower-tier bowl games for major profits, with about $517m in profits last year. By owning them directly, ESPN can avoid broadcasting disputes and scale up their viewership and promotion, meaning profits for both ESPN and the schools involved.

Latest

On a Roll: The Right Adhesives for Roll Coating in Mattress Manufacturing
April 20, 2021
On a Roll seeks to answer the questions of, “Why roll coat?” and, “What adhesives should mattress manufacturers use?” Sharing his expertise is Steve Adams, Business Manager at Worthen Industries. In mattress Read more
Will Chipotle’s Investment In Education Pay Off For Its Employees?
April 20, 2021
Chipotle launched its new debt-free tuition program for its employees. The program will cover those majoring in agriculture, culinary, and hospitality industries. The move shows intention for how the QSR values Read more
Track to the Future: Array Technologies Achieves ISO 9001:2015 Certification
April 20, 2021
Array Technologies recently completed its ISO audits and ISO certification. This exciting step in Array Technologies' growth was the main topic of conversation for this episode of Track to the Future. Travis Read more