WATCH: How ESPN and College Football Playoffs are Saving Postseason Bowl Games
With playoffs crowding them out of the spotlight, smaller bowl games have recently faced a tough decision. Attendance has dropped, costs have grown, and there are few solutions in sight. Three non-profit bowl games decided to cancel, leading to for-profit groups like ESPN purchasing them to bolster viewership. Schools rely on lower-tier bowl games for major profits, with about $517m in profits last year. By owning them directly, ESPN can avoid broadcasting disputes and scale up their viewership and promotion, meaning profits for both ESPN and the schools involved.
Follow us on social media for the latest updates in B2B!