Why Athletes Are Exercising Their Minds to Gain an Edge

A better understanding of training and development has transformed what athletes look like. While they still must stay in top shape, the edge no longer goes to whoever is simply the biggest and strongest on the field or court.

Speed of foot has been measured for decades but now there are better ways to measure speed of mind, which is making the difference between great athletes and their competition.

“Athletics is just so elite these days that milliseconds matter,” Matt Roda, Chief Marketing Officer at Reflexion said.

Reflexion is a service that tracks and trains the neurocognitive skills in athletes with a platform operated on a 2-inch-by-six-inch LED touchscreen.

“There’s a whole bunch of things that can be done for athletes, but in terms of preparation, really what you want to be doing is making sure that you’re not ignoring the mental piece of it, and training and preparing from that standpoint,” Roda added.

As more data becomes available and better understood, sports teams and organizations are using off-field training to improve their players in ways that on-field work or gym-based exercises cannot. Those that do not sharpen their cognitive skills with available technology run the risk of being milliseconds behind, which can make all the difference in any competition.

Follow us on social media for the latest updates in B2B!


home valuation
Zillow’s Not a Real Estate Agent. Don’t Rely On It To Find Your Home Valuation
June 1, 2023

In the dynamic landscape of real estate, home valuation is a delicate process requiring not just data, but a deep understanding of unique property features and market trends. Platforms like Zillow offer a numerical estimate based on comps or square footage but can fail to capture the essence of a home, from interior renovations […]

Read More
housing market
Can You Find Your Home Sweet Home in This Unpredictable Housing Market?
June 1, 2023

In the fluctuating landscape of the current unpredictable housing market, potential homebuyers are navigating high mortgage rates, volatile economic conditions, housing changes and a tightening inventory. Home prices have shown a slight decline with the median existing-home sales price dropping 0.9% to $375,700 in March compared to a year ago. It’s the second month […]

Read More
Affordable Care Act
Legal Battles and Uncertainty Surrounding Affordable Care Act’s Preventative Services Coverage
June 1, 2023

The Affordable Care Act (ACA) has faced numerous legal challenges since its inception, leaving its future uncertain.  Texas’s courts recently overturned insurance provider coverage requirements for certain preventative health services, altering the landscape of coverage. However, a higher court has now blocked that overturning order, reinstating insurers’ obligation to cover those services. While not all […]

Read More