Why DraftKings Chose to Double Down on Microbetting

 

Key Points:

  • Microbetting creates increased fan engagement and investment across every pitch, snap, or free throw.
  • While this is still in the early stages of adoption amongst bettors, the appetite and opportunity for growth exists amongst fans.
  • DraftKings signed a multi-year agreement with SimpleBet to use their technology to enable microbetting.

Commentary:

As sports betting has swept across the American landscape both fans and betting providers have sought out new and exciting options for wagering on games.

There is, of course, the traditional method of simply betting on the outcomes of games, but providers have increasingly looked at ways of encouraging bets that come with a more immediate payoff and sense of gratification for bettors.

The idea of betting on individual moments within a game rather than the outcome or point spread is called microbetting. SimpleBet, a B2B product development company that employs machine learning and real-time technology to make every moment of every sporting event a betting opportunity, has pioneered the technology that makes this kind of action possible.

The ability to create increased fan engagement and investment across every pitch, snap, or free throw is precisely the sort of thing that attracted DraftKings to sign a multi-year agreement with SimpleBet to incorporate their technology into the sports gaming giant’s platform.

Chris Bevilacqua, the CEO of SimpleBet, joined MarketScale to discuss the partnership with DraftKings and what makes microbetting so appealing to sports fans in 2021.

Abridged Thoughts:

Over the last call it, 18 months. But I think what has since happened, largely due to COVID, I believe, is that you’ve seen a real acceleration on the regulatory front. More states legalizing sports betting a lot faster than most thought and then everything sort of coming back to, I would say not all the way normal, but pretty close to normal, with fans now getting back in stadiums and seasonality and sport calendars getting back on track.

So you have all those things coming together at one time, and I think you’ve got just a general forward thrust here, right? With the things getting back to normal and this new sports betting interactivity, all the technology enabling features around product innovation and so forth have all kind of come together and what we’re seeing now and we now have been live on DraftKings for seven weeks, I believe, right?

More Stories Related To Microbetting:

How Sports Betting Took the U.S. by Storm

The Road to Becoming a Maverick of Sponsorships

Follow us on social media for the latest updates in B2B!

Image

Latest

pillars
Discovering Your Guiding Pillars: Aligning Ambition with Wellbeing for a Purpose-Driven Career
October 28, 2025

Success without sacrifice—that’s what more leaders are striving for. As burnout rates climb among high-achieving professionals balancing leadership, entrepreneurship, and family, the question of how to build sustainable success without sacrificing health or identity has never been more timely. Gallup’s research shows that burnout is far from rare: roughly three-quarters of U.S. employees say…

Read More
HR Like a Boss
HR Like a Boss: Building Purpose-Driven, People-Focused, Profitable Teams
October 28, 2025

HR teams are navigating the tension between technology and empathy, discovering new ways to lead with purpose while keeping people at the heart of every transformation. Artificial intelligence, automation, and hybrid work models are rapidly reshaping workplace culture, pushing HR to evolve from administrative oversight to true strategic leadership. As a recent SHRM report…

Read More
appreciation
When Recognition Feels Real, Culture Thrives: The Quiet Power of Genuine Appreciation at Work
October 27, 2025

Employee appreciation is getting a much-needed rethink. Between hybrid teams, retention pressures, and a rising demand for authenticity at work, HR leaders are being asked to prove that recognition isn’t just a line item. According to Gallup, employees who feel they receive the right level of recognition are four times more likely to be…

Read More
benefits costs
External HR Support Can Help Small and Midsize Businesses Manage Rising Benefits Costs and Compliance Complexity
October 27, 2025

Healthcare costs are surging, and compliance landscapes are growing more complex across state lines. HR professionals are forced to rethink how they support both their people and their business strategy. Rising benefits costs, multi-state compliance, and talent retention pressures have converged to make HR one of the most critical and complex functions for small…

Read More